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7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

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HubSpot Product Update Roundup - INBOUND 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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The Evolution of Inbound Marketing

SmartBug Media

Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? Inbound Today and Beyond.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. Your business + innovation = a more human approach to marketing.

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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. If you’re familiar with inbound marketing, you know that it’s a slow and steady race that includes incremental work that will build up over time.

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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

HubSpot held its annual INBOUND conference in Boston last week. Using free versions to grow marketing automation has consistently failed in the past, probably because people attracted by a free system aren't willing to do the substantial work needed for marketing automation success.