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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Assemble Your Crisis Management Team.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

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The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. How User-Generated Content Helps Your Brand. As a business, you look for ways to humanize your brand and build trust with customers.

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Search Common Craft: Being Lightweight: Tools We Use. Our first was focused on working with clients and this installment is all about tools we use. Tools, or the the wrong tools, become a risk when they create unnecessary drag in every day work. So, this concludes the tools part of the series. lightweight.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. Learning how to be truly data-driven can be extremely rewarding, helping you be more effective and achieve much better marketing results. 11 Tips to Help You Cultivate a Data-Driven Marketing Team.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis).

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. Web3 Web3 is the third iteration of the internet.