KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools. But that is starting to change. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Instagram offers many creative tools that engage audiences, such as the ability to create countdowns for upcoming events or announcements. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

MAY 11, 2012

Can we help some of them? For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Understanding the steps, mechanisms, and tactics that brought your site to where it is now with SEO will help answer that question.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

JULY 1, 2014

“NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking. Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

FEBRUARY 15, 2018

Customer service has transitioned to helping customers on platforms that go beyond the phone. Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. There’s a great “photo testing” tool called Photofeeler that will give you feedback about your headshot from other people. But talk about how you can help your target audience – about what you can do for them.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JULY 11, 2019

If you’ve used almost any social media management tool, you’ll be familiar with the idea of “Community Managers,” – basically account admins who plan and post all social media content, and who are tasked with responding to comments and possibly forwarding any complaints to Customer Service. Call-to-actions help with this. Learn More.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

AUGUST 27, 2019

One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers. Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. ikewise, while Facebook doesn’t offer certification, they do have a pretty good support section for Page Insights. Website Analytics.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 27, 2018

Of course, leveraging CRM and website data can help with gathering of all of this information. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers. Post 1 update to Facebook. Post 1 update to LinkedIn.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JULY 11, 2017

They are a social media management tool that many brands use. When someone hits the share button on a video we post on Facebook, that’s the ultimate endorsement, confirming that what we’re putting out there is resonating with our audience – so much so that they want their friends and family to see it. Buffer is a great example.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. With many choices, it can be a challenge to find the right tool to stay in touch with your friends.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 9, 2017

Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. Eighty-eight percent of buyers said they use Facebook, and 33 percent stated that they utilize Instagram and Pinterest. Facebook (42 percent) led the way in terms of channels that influenced respondents most.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

JUNE 27, 2017

In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. Why It Works: Facebook. I showed you the stat earlier on how many people are watching video on Facebook and Shopfiy is capitalizing on it. Helpfulness. Crazy, right?!

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

DECEMBER 2, 2020

96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs. Click the “Admin tools” drop down menu in the upper right-hand corner of the page. You now have a really nice content curation tool within your LinkedIn Company Page.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

APRIL 23, 2019

It also helps provide a roadmap for the future so you can grow your audience on whatever platforms your organization is active on. With the top ones overall being Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest, social media managers can look at each platform’s demographics and content to see where they’d be a good fit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Google is also adding a new function to search, which helps promote app re-engagement. Helpful Resources. Helpful Resources. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

APRIL 7, 2015

Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. Establishing a solid social media marketing foundation with clear-cut goals will help you better organize your social media accounts. As the saying goes, “ Success comes before work only in the dictionary. ”

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. External content should be educational, relevant, helpful, and of high quality.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. Note: the writer and KoMarketing have no paid affiliation with the tools mentioned throughout this article. Internal Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Want to have your content shared more on Facebook? Today, pretty much everyone uses social media – not just Millennials.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JUNE 28, 2018

Get on LinkedIn groups if you can find some that are helpful. Facebook groups are often good, too. Because it helps develop copy that converts like gangbusters. Do a survey – even via a Facebook messenger bot. You can even use Facebook Messenger to run a survey. Or stick with any of the traditional survey tools.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing?

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. This chart can help with that: And let’s look at conversion rates for B2B companies. So to help you get your landing pages ranked, and to get you the free leads you want, here are the seven most actionable search engine optimization tactics for landing pages. Speed it up.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

SEPTEMBER 13, 2018

If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

OCTOBER 12, 2015

Facebook (1.49B) / Facebook Messenger (700M or 40% growth since beginning of the year) – Even with the significant growth in adoption of Facebook Messenger, the combined giant amongst social media platforms actually appears to be losing ground to WhatsApp over the past year. Google’s Mobile Testing Tool.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

APRIL 26, 2016

What to do instead: Try using a social media management tool like HootSuite. This tool is pretty good about catching incorrect sentences and spelling errors. With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn.

Twitter 120

Twitter B2B Marketing B2B Planning 120

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. So yes, ungate some of your content. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JULY 10, 2018

Your customers want you to help them and if you do, if you give them the information they need, they are more likely to purchase from you. Tools like BuzzSumo Question Analyzer , Answer the Public , KeywordTool.io , and Keyworddit can be immensely helpful. Figure out a way to help each other. Where Do I Use My Time?

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177