Digital B2B Marketing

JULY 28, 2011

This is a gap social media measurement companies need to help close. It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. For TV, the input might be GRPs by target audience and DMA.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

MAY 9, 2012

You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

FEBRUARY 27, 2013

Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. Listen to the Thought Leaders.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100