Customer Experience Matrix

JANUARY 22, 2014

Before jumping into the new systems, it helps to define a set of standard features to measure them against. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 1, 2011

We saw some industry consultants creating targeted campaigns social (Facebook especially), where the economics are impressive (some are obscenely profitable). There are a lot of new products and tools out there every 6 months. Brands and retailers absolutely need consulting help to understand all these. 7) ROI can be 7x.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. The system is a vendor-hosted service.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. .* That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. The system can also create Facebook landing pages and track visitors to them. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 21, 2014

But plenty of other companies also help with omni-channel personalization. General release of the prediction tool is planned for early 2015. They can also export lists for Facebook promotions or to other channels. Sailthru is a good example. These can be used in segmentation and message selection. message selection.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

AUGUST 4, 2022

Big Tech Under Siege But there’s an arguably larger, secondary impact, when privacy changes threaten the flow of third-party data into the surveillance marketing engines of Google and Facebook, which between them capture 50% -- half – of all global advertising revenues, and nearly 70% of global digital ad revenues.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom last week released a new “social media marketing” solution called Relevance-X Social.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 30, 2009

For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 20, 2011

I’ve had a couple of conversations in recent months with Argyle Social , one of the zillions* of companies offering social media marketing tools. The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source.

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

AUGUST 20, 2017

It also helps that the system runs on Amazon S3 , so little time is spent setting up new clients or adding resources as existing clients grow. Data loaded into Treasure Data can be accessed through an integrated reporting tool and an interface that shows the set of events associated with a customer.

Ideal Customer Profiles 136

Ideal Customer Profiles Work Management Marketing Management Case Studies 136

Customer Experience Matrix

JANUARY 31, 2014

MindFire provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The company also provides extensive training and support materials, including a required three hour Quickstart package to help new clients use the system effectively.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

FEBRUARY 16, 2017

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. This might help users find customers who called on the phone after having trouble placing a Web order.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

JUNE 22, 2014

Pioneering marketers create custom tools to exploit it. I do wonder a bit about scope, though: if this is to be a social marketer’s primary tool, I’d want more connectors for profile data such as company information and influencer scores. Social marketing is growing up. We’re seen this movie before, folks.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Many of the monitoring systems also help users post responses to the messages they find. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 7, 2015

It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media. What separates it from other personalization tools is that it optimizes against long-term value, such as revenue over the 14 days following each message, and its decisions take into account messages previously presented.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120