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HubSpot’s November 2023 releases: The manager’s guide

Martech

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record.

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Advertising in local markets: A playbook for success

Martech

Here’s a playbook to help your company succeed when marketing on a local scale. Targeted advertising on Facebook, Instagram or Connected TV, along with digital signage near office complexes, could capture the attention of this demographic, emphasizing quick service and premium blends. Economic conditions are crucial.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. As a result, despite attempts from mainstream tech giants like Google and Facebook, VR and AR content failed to see widespread adoption. But the truth is, AR and VR content is here — and it’s not even new.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. For example, over 500 terabytes of data get ingested into the databases of Facebook every day. That’s a lot of data.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

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How can content creation help our business?

Excelsior Research

How can content creation help our business? We will discuss in detail what is Content Creation, Tools and strategies required and also importance of originality in Content Creation. The purpose of blogs is to help to convert a user into a potential customer. DEMAND GENERATION. CONTENT SYNDICATION. STAFFING AND RECRUITMENT.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.