Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It combines its own identity matching techniques with third party resources to consolidate the profiles across channels, add more data, and extract meaning from text.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers. It supplements these with conventional data sources to capture businesses with a limited digital profile.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

DECEMBER 16, 2013

Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 13, 2018

The idea isn’t new but it’s become more popular as people see the huge profits that Google , Facebook , and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility. Should marketers pay consumers directly to access their personal data?

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

JANUARY 22, 2014

Before jumping into the new systems, it helps to define a set of standard features to measure them against. It basic versions of the standard marketing automation features: lists are not updated automatically, workflows only branch on email behavior (opens, clicks, or nothing), and lead scoring is largely limited to profile attributes.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JULY 10, 2013

Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. The system can also create Facebook landing pages and track visitors to them. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Profiles contain titles and business demographics such as industry, but no personally identifiable information such as names or addresses.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 25, 2012

You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list. For the users themselves, Nimble has one more advantage: its lets them stick with familiar communication tools.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JUNE 19, 2015

It is also putting together its own set of templates and workflows to help users get started. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. What about the product itself? I promise I’ll get to that in a minute. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

SEPTEMBER 17, 2009

It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 9, 2010

Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. Because the system is hosted by Curata, it can be set up and maintained without help from the corporate IT department or Web team. But the profile cannot be extended beyond name, password and email address.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

AUGUST 4, 2022

Big Tech Under Siege But there’s an arguably larger, secondary impact, when privacy changes threaten the flow of third-party data into the surveillance marketing engines of Google and Facebook, which between them capture 50% -- half – of all global advertising revenues, and nearly 70% of global digital ad revenues.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

AUGUST 20, 2017

It also helps that the system runs on Amazon S3 , so little time is spent setting up new clients or adding resources as existing clients grow. While there’s no user interface for creating audiences, Treasure Data does provide the functions needed to assign customers to segments and then push those segments to email, Facebook , or Google.

Ideal Customer Profiles 136

Ideal Customer Profiles Work Management Marketing Management Case Studies 136

Customer Experience Matrix

FEBRUARY 16, 2017

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. This might help users find customers who called on the phone after having trouble placing a Web order.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. It now has about 700 customers with over 2,000 end-users.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JUNE 22, 2014

Functionally, this means it provides social listening for lead identification, social data enhancement to build expanded lead profiles, social lead scoring, social nurture campaigns, integration with marketing automation and CRM systems, and reporting to measure results. I’d also want lead scoring based on predictive models rather than rules.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

APRIL 17, 2013

It supplements this with data from the clients'' own systems including customer profiles, Web site visits, and purchases. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. Clients specify blogs to follow, which receive similar treatment.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Many of the monitoring systems also help users post responses to the messages they find. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MAY 7, 2015

But the closest I could find were a couple of products that build profiles of groups the marketer defines in advance, such as brandAnalyzer by brandAnalyzer from Global Science Research and Empirical Insights from SG360. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

NOVEMBER 17, 2010

The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). Of course, the real trick would be linking social media comments to lead profiles. These features are certainly useful. All of these are valuable reports.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120