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Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. The marketing organizations that have the right people and are using the best practice strategies will have the most success.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

It’s this type of data that will allow marketers to decide which messages are working and which aren’t and to clearly demonstrate the value that marketing is contributing to the organization. It would be very helpful to see which channels combined with email were the most successful in certain situations. Database Accuracy Metrics.