ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

JULY 23, 2015

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

JULY 16, 2015

Yesterday I received a call from a California extension two minutes after I downloaded a piece of content from a California-based organization. Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information). Big mistake.

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

SEPTEMBER 13, 2016

Content marketing is not new to everyone, in fact, most marketers today are currently using content marketing in their marketing strategy to help engage, nurture and convert their buyers. Attending an event off-site, even if it is in your own city, helps engage an audience. It’s time for marketers to focus on quality over quantity.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

AUGUST 9, 2011

AG: The role of marketing continues to evolve, as more is demanded from organizations. What steps should an organization take to avoid this? AG: As Pardot sells to B2B companies what are some of the changes you have seen in the B2B buyer behavior and what are you doing as an organization to adapt to it?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100