Trending Sources

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 1.48 is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. Organize Your Audience.

6 Time-Saving Business Tools to Help You Get Organized

Vertical Response

Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. The post 6 Time-Saving Business Tools to Help You Get Organized appeared first on VerticalResponse Blog.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. opportunity where an organization was excited about. cultivated every internal asset that could help them. outside help when needed. According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. By focusing on what the client needs (instead of your size relative to theirs), it can help you communicate better to the client how you can make them better. Size Doesn’t Matter. B2B Can Still Be Localized. Final Thoughts.

B2B Marketers Must Balance Organic and Paid on Facebook

Social Media B2B

The CMO’s Guide to Social Media Marketing in a Post Facebook World. And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. The second point is illustrated by the subtitle: The CMO’s guide to social media marketing in a post-Facebook world. Facebook is boring. So it helps the user.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. You get the point. Really. The goal of inbound marketing. Really.

Content Methodology: A Best Practices Report

an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add. The studio helps unify the company around a.

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Perhaps that surprises you? Why would they?

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. So what does it mean? Monetization options. But here they come.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

This could be very bad for organic search” (and marketers), I thought to myself. Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? What if I told you that organic reach is GOING UP for many businesses in 2015? Some of the other ripped from the headlines topics on this episode include: A discussion on new data on how an increase in negative feedback can actually be a positive for some businesses that are increasingly turning to Facebook as a customer service channel.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

marketing technology influence an organization’s. Email was selected as the most effective organic. distribution channel, while Facebook was the most. Would spending more money help? tools can help companies maximize their efficiency. organic distribution, a few noteworthy trends stood. First, Facebook and email were clearly the. Its organic.

The prerequisite to effective social media: the idea organization

Chris Koch

At the first of ITSMA’s series of road shows this week in Silicon Valley this week (there’s still time to sign up for New York and Boston next week!) I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. What do I mean by an idea organization? Appeal to their egos.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

When we don’t know the truth, we look for clues from our external environment (like a claim in a storefront window) to help us make decisions. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric.

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Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow. The tag.

Is marketing trying to annex the organization?!

Biznology

Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations.  Thus, despite the excellent points made on the need for councils and partnerships, I could not help thinking that it sounded a bit like annexation by Marketing. LinkedIn and Facebook can be used for purposes of both employment and product branding.).

Evangelizing a Content Marketing Program

the marketing organization are more successful not. how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. Introduction 4 II.

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. That almost goes without saying, as competition in business is the fuel that empowers some organizations to succeed, while others become a memory of what once was. Just over 1 month ago, Facebook began to roll out verification status for pages. How To Verify Your Facebook Page.

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below).

This Week in Content Marketing: Social Media Organic Content at Crisis Levels

Junta 42

Google is letting celebrities and businesses post directly to search results (8:30): Google has begun experimenting with an entirely new format for search results , which could eventually let any brand, celebrity, or organization have a dedicated Twitter-like feed built right into the company’s search engine. We smell trouble. This week’s show. Content marketing in the news.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. But what about using Facebook for lead generation? And yet, we find that only about half of marketers use Facebook to source leads.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". Look for.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

Hubspot

Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. That''s why we asked social media experts Simon Penson from Zazzle Media, and Cheri Percy from Distilled what their top tips are for measuring success on Facebook. Facebook What is it? How do I calculate it?

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Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". Look for.

The Social Media Manager's Guide to Staying Organized

Hubspot

Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized. What content are people posting on each other''s Facebook walls? Social Media

Does Your Organization Need A Chief Content Officer? [Video]

B2B Marketing Insider

Our customers are looking for valuable and helpful information , not hype. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. Todd said that their organization has put content at the center of everything they do. Do Organizations Need a Chief Content Officer? What is Content Marketing?

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

While many campaigns today are integrated in some manner — maybe a print ad to promote a Facebook contest or a Facebook ad to promote a TV-based campaign, nothing has approached the impact of the Old Spice campaign four years ago. So help me out here. Comments because too many marketing organizations organize by marketing. So help me out here. Wrong.

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The Forgetful Person's Guide to Staying Organized at Work

Hubspot

Hopefully, if you''re a forgetful person, they can help you, too. 1) Gmail’s Multiple Inboxes. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. I use a Gmail Labs tool called "Multiple Inboxes" and Gmail labels to stay organized. At some point in our lives, we have to just accept who we are.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". Look for.

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? This post will explain why that is usually a bad strategy if you are aiming at creating long-term, loyal customers. I’ve been honored to be selected to help judge a global company’s internal social media competition. Tweet.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. Image Credit: eMarketer. 6) In 2016, 9.5% of Facebook's global mobile ad revenues (20.1% in the U.S.) Source ). 7) Instagram and Snapchat are tied for the second-highest used messaging app (behind Facebook Messenger) for millennials at 47%. See #32.). Source ).

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14 Content Marketing Tools to Help Your Business Grow

Webbiquity

While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.