Trending Sources

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Because Facebook’s goal is to show people the most engaging posts, all posts are not created equal.

Organic vs paid social media: 12 myths vs realities

Biznology

To understand organic vs paid social media, here are 12 myths vs realities. AS MY SOCIAL FOOTPRINT GROWS, SO DOES ORGANIC SOCIAL MEDIA REACH. Organic Facebook Reach has been on a steady decline. LARGE BRANDS WITH LOTS OF LIKES HAVE GREATER ORGANIC SOCIAL MEDIA REACH: Myth.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Hubspot

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 Facebook. Organic reach of Facebook Page post is 2%.

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". an organization's individual situation. even rethink their organization. Technology will help marketers.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. A helpful tool to help do this is BuzzSumo.

Three Ways to Rock Organic Search Results

Vertical Response

To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. In addition, the very first organic result on the SERP (not including ads) receives about 32.5% What other tips would you add to our organic search advice?

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. Organize Your Audience.

Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

In an eye-opening post, Francisco Rosales demonstrated how the organic reach of his content on Facebook dropped 90 percent in one week, a trend he fears will portend a future where businesses are going to have to count more and more on paid media and less on true organic reach.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". an organization's individual situation. even rethink their organization. Technology will help marketers.

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? The post Facebook Tag Bombing is the new telemarketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. Here is a prediction: Facebook will eventually begin to acquire content sites and produce their own original content like Netflix).

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

This could be very bad for organic search” (and marketers), I thought to myself. Given that Hubspot has produced a massive amount of high-quality content geared toward organic search queries, its findings should not be taken with a grain of salt. HOW DOES HTTPS AFFECT ORGANIC SEO?

Online Personal Branding Opportunities Within Your Professional Organizations

Sales Prospecting Perspectives

Many sales professionals belong to at least one professional organization or networking group, many belong to several. Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. Hopefully, these tips will help you build your personal brand to much higher levels

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". an organization's individual situation. even rethink their organization. Technology will help marketers.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? What if I told you that organic reach is GOING UP for many businesses in 2015? 1 billion people logged into Facebook on a single day last month. We discuss Facebook as a sociological driver of community and connection.

Why Should You Verify Your Facebook Page?

Haley Marketing

Within the competitive Facebook space, every inch you can gain over the competition helps. That almost goes without saying, as competition in business is the fuel that empowers some organizations to succeed, while others become a memory of what once was. It Helps with SEO.

The prerequisite to effective social media: the idea organization

Chris Koch

I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. What do I mean by an idea organization? You’ll never create an idea organization if ideas are developed in secret.

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

When we don’t know the truth, we look for clues from our external environment (like a claim in a storefront window) to help us make decisions. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.” by Ari Herzog Is Advertising on Facebook purchasing likes?

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How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. He has organized the HubSpot marketing team into three categories: Top of Funnel (Tofu).

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.”.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

Hubspot

Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

B2B Marketers Must Balance Organic and Paid on Facebook

Social Media B2B

The CMO’s Guide to Social Media Marketing in a Post Facebook World. And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. Facebook is boring. So it helps the user.

Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

Why social media strategy should NOT start with a drive for Facebook fans

grow - Practical Marketing Solutions

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? I’ve been honored to be selected to help judge a global company’s internal social media competition.

The Social Media Manager's Guide to Staying Organized

Hubspot

Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized.

Does Your Organization Need A Chief Content Officer? [Video]

B2B Marketing Insider

Our customers are looking for valuable and helpful information , not hype. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out. Todd said that their organization has put content at the center of everything they do.

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

While many campaigns today are integrated in some manner — maybe a print ad to promote a Facebook contest or a Facebook ad to promote a TV-based campaign, nothing has approached the impact of the Old Spice campaign four years ago. So help me out here. So help me out here.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

The Forgetful Person's Guide to Staying Organized at Work

Hubspot

Hopefully, if you''re a forgetful person, they can help you, too. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. I use a Gmail Labs tool called "Multiple Inboxes" and Gmail labels to stay organized.

This Week in Content Marketing: Social Media Organic Content at Crisis Levels

Junta 42

HelloSociety connects brands with influential social media users who can help promote their marketing efforts. In it, author Emily Bell predicts how journalism will evolve as channels like Facebook, LinkedIn, and Twitter become more powerful.

Making the Most of Your Organic Social Media Marketing

Synecore

Follow these 3 tricks of the trade for using social media organically, then continue to like, retweet, share, +1, or pin at your leisure. they specifically targeted Facebook users that mentioned liking bands like Arcade Fire or Passion Pit with sponsored posts about their bikes.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. But what about using Facebook for lead generation?