Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

JUNE 7, 2021

79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. The average ROI is 7x!

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. It’s also valuable for keyword research.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer?

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 105

Social Media Advertisements Advertising Tools 105

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

ATAK Interactive

SEPTEMBER 26, 2019

With more than 2 billion monthly active users , Facebook is, without a doubt, the most important social media network today. As marketers, it is impossible to ignore these statistics and the treasure trove of data these billions of users have given Facebook access to. Facebook is different. Custom Audiences.

Facebook 78

Facebook Business Psychographics Demographics 78

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Here are some tips: Incorporate target keywords where appropriate.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Conforming to best practices will help you reap significant rewards for your efforts. Posting on Facebook. You’re not alone. Tweeting on Twitter.

Social Media 264

Social Media Media Content Linkedin 264

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

Facebook 97

Facebook Banners Lock-In Transparency 97

Martech

APRIL 3, 2024

To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Content is organized into user-created boards called “subreddits,” which focus on particular topics. Facebook 3 billion MAU in January. population has used Reddit (Facebook 68%, YouTube 83%).

Mobile Advertising 83

Mobile Advertising Social Media Aggregators Communities 83

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Track comments using keywords or hashtags and analyze them in real-time or historically. Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

ATAK Interactive

SEPTEMBER 26, 2019

With more than 2 billion monthly active users , Facebook is, without a doubt, the most important social media network today. As marketers, it is impossible to ignore these statistics and the treasure trove of data these billions of users have given Facebook access to. Facebook is different. Custom Audiences.

Facebook 60

Facebook Business Psychographics Demographics 60

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Ranking 125

Lead Ranking Lead Scoring Traffic Organization 125

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. It deals with collecting insights that help your business stay ahead, adapt and grow. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Martech

JANUARY 23, 2023

SEO, which stands for search engine optimization, is an organic component of search marketing. Website owners use keywords and other strategies to push their websites as high as possible within a search engine’s results. Advertisers use networks such as Google Ads to promote websites above the organic search results.

Search Marketing 127

Search Marketing Paid Search Agency Planning PPC 127

Top Rank Marketing

DECEMBER 20, 2023

Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Consider starting with Pinterest to find keywords. Consider starting with Pinterest to find keywords. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours.

Paid Content 112

Paid Content Search Marketing Promotion Advertising Agencies 112

ATAK Interactive

SEPTEMBER 26, 2019

With more than 2 billion monthly active users , Facebook is, without a doubt, the most important social media network today. As marketers, it is impossible to ignore these statistics and the treasure trove of data these billions of users have given Facebook access to. Facebook is different. Custom Audiences.

Facebook 60

Facebook Business Psychographics Demographics 60

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads , which ran on Facebook and Instagram leading up to the 2016 elections. The History of These Changes. presidential election.

Paid Search Agency 68

Paid Search Agency Facebook Ads Transparency 68

SmartBug Media

APRIL 8, 2019

Oftentimes, businesses struggle with the concept of using Facebook. But for senior care communities, social media—and in particular, Facebook—can be a valuable tool for improving occupancy rates. Before talking specifically about Facebook, I want to highlight the importance of broader social media marketing.

Communities 67

Communities Facebook Allocation Buyer Personas 67

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

MAY 16, 2016

The last few years have been tough for Facebook marketers. Organic reach has dropped, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s more competition than ever. Despite all of this, we’re here to tell you that Facebook is far from dead. How to Create Effective Facebook Events.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Launch Marketing

MAY 25, 2022

To help optimize your social media posts to improve search engine performance, check out these three strategies. Utilize Relevant Keywords in Posts. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance.

Social Media 116

Social Media Optimization Media Keywords 116

Sprout Social

MARCH 7, 2024

It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Ranking Lead Scoring 55

Sharpspring

AUGUST 24, 2022

Keeping your content topics organized. I often use a really simple Google Sheet to stay organized – the 2 most important tabs are Master where I track topics that are pending or ongoing, and Ideas , where I list the content ideas we come up with. Facebook Groups. Here are a few ideas…. Where to find content ideas for free.

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Launch Marketing

JUNE 29, 2022

Having worked with many B2B companies over the years, here are key tactics our fintech marketing agency has used successfully to help companies improve results and increase revenue. Other platforms, such as Facebook and Instagram, can also be effective channels if it is known the target audience uses them. Social Media.

Demand Generation Agencies 116

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 116

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Optinmonster

JANUARY 29, 2024

Now that you understand how to work out content marketing ROI, we’re going to look at some of the key metrics that help you understand and report on content marketing ROI even better. For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Event keywords.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Brandwatch Marketing

OCTOBER 25, 2023

This helps to explain why brands push so much money into sponsorship: by partnering with another global brand they increase their exposure to a wider audience. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. million a year for the privilege.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Paid Content 129

Paid Content Tools Brand Identity Branding 129

seo.co

FEBRUARY 1, 2023

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings.

Content Marketing 125

Content Marketing Paper Content SEO 125