Martech Advisor

AUGUST 22, 2019

Smarter search engine optimization (SEO) can help your website rank higher on Google search and drive high organic traffic volumes. This is where dedicated SEO tools can help. We have put together a comprehensive list of free SEO tools that can help you stay ahead of Google’s ever-changing ranking algorithms.

SEO 85

SEO Long Tail Marketing Tools SERP 85

EMagine B2B Blog

APRIL 29, 2019

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. Client education is key for long-term, sustainable SEO success. Your job is to help them do this and this is the heart of SEO. Watch Duplicate Content.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Webbiquity

APRIL 14, 2015

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Keywords 100

Keywords SEO Research Resources 100

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location, Location, Location.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Valasys

DECEMBER 5, 2022

To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). Secondly, answer their questions or keywords in the most appropriate and well-researched way. I am sure that you have never heard of someone who went to Facebook to buy new shoes.

Traffic 52

Traffic Optimization SEO SERP 52

A Better Jones

AUGUST 13, 2019

Know the topic of your content inside and out - and don’t be afraid to review competitor content on the same topic, because it will help you create something better. Heavy research will also help you craft more compelling content that’s relevant to your readers - something Google is starting to pay much more attention to. List ‘em out.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Sharpspring

JANUARY 28, 2020

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Users will sometimes search for a brand name rather than navigating directly to the website.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Unbounce

APRIL 10, 2019

And that doesn’t do anything to help their conversions. According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). There’s plenty of proof this works, including this case study from Facebook Business. Use Retargeting to Promote Content.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

EMagine B2B Blog

JANUARY 6, 2019

We are trying to better understand our visitors and how we can help service their unique needs. Identifying personas also helps new customers or patients find us in web searches. Your website’s purpose is to help your visitors find the right information and encourage them to take action (e.g., Income level (B2C).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Directive Agency

APRIL 11, 2018

One of our favorite tools in SEMrush is looking at the keywords that you rank for — but more importantly, for the market research side of it — We love looking at what competitors rank for. You’re going to search for all the keywords that West Marine ranks for that have “anchors” in it.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Valasys

NOVEMBER 23, 2022

As a result, you should concentrate on gathering feedback for various platforms like Facebook, Yelp, Thumbtack, Foursquare, and Angie’s List. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

accelerate agency

MAY 24, 2023

Read on to find out what it is and how it can help you. Many businesses use Google Analytics to see: Who is visiting their website Where they’re coming from How long they’re on the site for How they spend their time on the website Whether they convert to paying customers Book a Consultation What is SEO Analytics? That’s priceless.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. I can also do some long-tail keyword research with it.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Facebook also runs both as organic and paid and the team spends many an hour inside the platform. This helps avoid having your job stolen by a robot. Keyword Hero. The CTR of organic search is up to par with Facebook.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. It will help your business afloat in the long run if implemented well.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. 3) Identify a Long-Tail Keyword Phrase With High Search Volume.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Optinmonster

FEBRUARY 10, 2024

There are tons of tips on how to do this, but here’s a good article that will help you speed up your site. Creating quality in-depth content is about more than showcasing your talents, it’s about helping your audience grow, generating new leaders, spreading brand awareness and building your brand perception. Keeping it interesting.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

chiefmartech

APRIL 5, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We recognized that martech would help us keep up with the buyer’s evolving journey. To do multi-channel attribution, we track multiple factors by adding UTM parameters to all campaign URLs.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). WordPress is the best website platform for SEO, and there are tons of plugins to help you optimize your on-page SEO. All in One SEO (AIOSEO) is the best SEO WordPress plugin to help you improve your website search rankings.

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

Marketing Insider Group

MARCH 7, 2021

Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. These are the tools we use to help our clients develop an effective content marketing strategy that delivers real business growth. And no matter what size budget you may have. Content Ideas.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Single Grain

DECEMBER 19, 2023

Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Optinmonster

JANUARY 4, 2024

SEO ranking factors have changed a lot over the years (find out how in our keyword research guide ). And, it is a machine learning system that helps Google decide where pages should rank in search results. million featured snippets made up of over 80 million keywords. So, maybe it’s a little sci-fi.

Traffic 105

Traffic SEO Tips Dwell 105

Online Marketing Institute

MARCH 21, 2011

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Don’t forget geographic keywords! Check your site speed. Go open your website.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. You simply go to their home page and add the URLs of videos similar to the ones you want to create in the field provided and hit search. For this, you can use Long Tail Pro or Keywordtool.io.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Marketing Insider Group

SEPTEMBER 21, 2020

Follow these steps when setting up your blog: Choose keyword-rich categories. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

DECEMBER 12, 2011

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through. 40 SEO Terms You Must Know!

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Scoop.it

MARCH 29, 2022

SEO can help you create posts that appear in search results, rank better, and grab people’s attention effectively. Leverage keywords in your captions. No social media SEO strategy is complete without keywords. Algorithms look at the specific keywords in your post to understand the post’s contents.

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Hubspot

JUNE 15, 2010

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Collecting contact information helps you follow up with these leads. Submitting your site to a directory gives you more than just an inbound link - it helps people find you.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Unbounce

MAY 24, 2021

Let’s say you’re searching for frameworks and tactics that can help you craft an effective content strategy. Retargeting ads help you gain more information on the customer journey and remind specific users to revisit your website. . Retargeting essentially helps you exchange bounce rates for conversions. Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Conduct keyword research to help make those blog posts more search-friendly.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

sagefrog

NOVEMBER 21, 2023

Yes, copywriters are often given specific research-based keywords to implement throughout a blog post or webpage. Include Effective (Not Necessarily Top) Keywords in Meta Descriptions, Meta Titles, Title Tags, and H Tags Longtail keywords, usually short phrases over three words long, drive the most traffic for B2B content.

Copywriting 52

Copywriting SEO SERP Click Rate 52

Hubspot

OCTOBER 11, 2010

One of the primary reasons for blogging is to create tons of niche content that enables you to get found online for diverse keyword combinations. Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. Graphics matter.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

seo.co

JANUARY 21, 2022

When it comes to creating long-form evergreen content that yields rich benefits, the “ultimate guide” post has long been one of the go-to options for content marketers and SEO experts. This makes it the ideal option if you’re trying to rank for a competitive keyword that falls into a broad topic category. Write Better Subheads.

SEO 124

SEO Lead Scoring Lead Ranking Long Tail Marketing 124