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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Long-term benefits. There’s no opportunity to benefit from long-term residual traffic like with SEO.

SEM 40
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Collecting contact information helps you follow up with these leads. Submitting your site to a directory gives you more than just an inbound link - it helps people find you.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through. 40 SEO Terms You Must Know!

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media.

Blogger 40
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8 Ways to Use External Links to Improve Your SEO

Single Grain

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. And How Exactly Do They Help with SEO? Linking out externally helps show Google that you’re different and better. Second, outbound links can help you build influence online. Well, no more! Stay tuned!

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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. This is where domain authority comes in. Google notices this.