The Long Tail Story of B2B Social Media
Social Media B2B
JUNE 22, 2011
Using social media to engage with customers and prospects is much more about the long journey, not the quick trip. The tradition of storytelling has been around in marketing for a long time, but sometimes B2B marketers forget about its importance. Long Tail Search. An important element of content are the targeted keywords included in the titles and throughout each written piece. Keywords should also be used in photo captions and video descriptions. Marketers need to build online networks for their companies using Twitter and Facebook. Engagement.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. ” Free Keyword Suggestions Tool by SerpStat. Google+: No.2
Your keywords suck and are outdated
OCTOBER 2, 2012
Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.
How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. So, What is a Keyword?
51 Ridiculous Keywords Google Won't Let Me Track Anymore
OCTOBER 10, 2013
If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Right? 3) "people who don''t care about others facebook quotes". Get it?
7 Keyword Research Mistakes That Stifle Your SEO Strategy
MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. Selecting Keywords That Don't Reflect How People Actually Search. The thing is.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. Keyword Discovery. SEO Assessment. Woohoo. Images.
Influencer marketing tools of the trade
JUNE 14, 2016
Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† They offer a gorgeous tool for tracking Boolean keywords across Social Media. We’re off to the races! OK, now on to tools.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
So we decided to help. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Check out these free buyer persona templates to get you going.). 2) Is there a keyword focus? When it comes to selecting a keyword, you have two options: short tail and long tail. You did it.
Meta Descriptions: The What, Why and How
MARCH 10, 2016
Stay with me – here’s a screen shot: Basically a meta description is what is ready to help the searcher decide whether or not to click the link to an article or web page. meta description helps convince or persuade readers to choose your site. Oh, and the bolded words within a meta description help note which words (keywords, in fact) match those in the search query.
5 Lessons Content Marketers Can Take Away from the 2014 World Cup
JUNE 16, 2014
However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. When starting a content marketing program, it’s important to focus on “small wins” to help get the program off the ground. Credit: www.forzaitalianfootball.com. Make It through Qualifying.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. Running an A/B test can yield you immediately actionable results that help you improve your marketing. Pretty cool for just one test.
How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
The Forward Observer
MAY 30, 2013
Long story short, there were no more golden eggs in the pipeline. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Specifically, your blog needs to provide remarkable, educational, helpful, industry-related content that appeals to your buyer persona.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.
5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
The Forward Observer
APRIL 28, 2015
Give some thought to (and do some keyword research on) what kind of long, specific search terms your buyer persona might be using. What are they looking for help with? By publishing articles that are helpful for and interesting to your prospective customers, your site traffic will increase. 2) Format Your Blog Properly. Or, you can keep your existing site but add a blog.
6 Ways For Marketing to Help with Social Media
Digital Body Language
JUNE 22, 2010
I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? The "marketing" group believes strongly in social media, and agree that it's crucial, but what they "do" is run events, launch promotions, spend ad budgets, and optimize keywords. The "social media" person manages the Twitter handle, the Facebook page, and the blog.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Adroll is a site retargeting specialist, and allows reach of message go beyond the Google Display Network, but partnering with Right Media (Yahoo’s ad network) as well as the Facebook Exchange (Facebook retargeting). Facebook Ads. Need a radio station in Miami?- look it up. Acquisio.
11 tips and tools to jump-start your SEO
FEBRUARY 24, 2014
Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords. Google Trends tells you what keywords consumers use and when.
The Marketer's Guide to Pinterest SEO
JANUARY 11, 2013
Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. But if it doesn’t, choose something memorable, keyword-conscious, and easy to spell that is also clearly associated with your business. Optimization! If your full company name fits -- fantastic!
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. 13) CASL.
Got 5 Minutes? Use It to Find a New Prospect on Social Media
SEPTEMBER 24, 2013
But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. Vaynerchuk indicated how easy it is to use Twitter''s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering. Facebook. Well, social prospecting is a lot like Where’s Waldo? No, seriously.
14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
MAY 1, 2013
Remember to use keywords (but don’t stuff them in) and natural, fluent language. That length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. Do Your Keyword Research. Find the best keywords you can and use them in all the right places in each post, namely: title. Media. Length.
2012 Content Marketing Trends for Manufacturers and Industrial Companies
Industrial Marketing Today
DECEMBER 15, 2011
An industrial blog can provide a huge boost to your SEO efforts because it is easier to optimize posts for long tail keywords than it is to optimize static Web pages. Blog posts written by internal experts establish thought leadership and help to differentiate you from your competition. This report is chock full of statistics and graphs about B2B content marketing.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How can marketers help their organizations move from “social media marketing” to “social business”? Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Facebook will account for 13% of worldwide mobile ad revenue in 2013. Wrong.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.
Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
OCTOBER 31, 2014
Do expand keywords in the copy with reference to other relevant terms as people are searching for entire topics instead of content optimized for single keywords. Avoid the practice of “keyword stuffing” Overall, using relevant terms in website content is probably one of the most important SEO ranking factors. How has Google changed in 2014? Keep loading times short.
Answers to Your Top 7 Questions About the State of SEO in 2012
AUGUST 23, 2012
SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Think about it. Less competition.
15 Ways Content Marketers Can Use Pinterest to Drive Traffic
JANUARY 7, 2015
Pinterest boards can appear in Google search results, so create a few boards titled with your best long-tail keywords. To get more SEO benefits and more visibility on Pinterest, make sure the images you use for pins have keyword-rich file names. Use keywords in your pin descriptions. Embed your Pinterest account into your Facebook account. Add videos.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Feel free to scan the following headers and let us know if there are any sections you think you need more help with. So you decide to create some DIY design tools to help them, you know, DIY. Not bad.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
To help you get on the path of agile marketing for your business, we’ve compiled eight incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics. In the same way, you should always make sure your activities and goals help you drive your business forward. little bit goes a long way with automatic workflows.
Why You Should Create More "Boring" Content
MAY 1, 2015
Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me. I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” I thought no one really cared to read a technical guide on how to create a quiz, so I had ignored the request. Look in Your Analytics and Keyword Tools.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. There needs to be some stuff built into your content itself that helps it stand out from the crowd and get found. But sometimes you get pure silence -- crickets, even -- in response.
8 Ways to Solve Prospects' Problems Through Your Marketing
MAY 14, 2012
AmeriFirst Home Mortgage helps home buyers find the right mortgage for them. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Helpful content doesn't end with blog posts, nor does successful marketing.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
How do the new keyword targeting options work? Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. New keyword targeting feature rolling out globally by Google Inside AdWords. Share this on Facebook. “Image ads (a.k.a.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
When you create content, have in mind the keyword you want this content to be found for. Use natural language and don’t stuff the keyword, but make sure it’s there in prominent locations. While we recommend leaving most of your content ungated (it’s much friendlier and helps increase overall traffic), do consider gating certain high-value assets. Personas.
How to Choose a Solid Topic for Your Next Blog Post
OCTOBER 10, 2013
Ask yourself what topics your persona wants to hear more about, and what they need help with. Spin off some long-tail variations of the topic "selling goods on Pinterest" that your persona would care about. Those titles are specific, expand on a relevant topic that''s also keyword-friendly, and help you meet your goals. "I don''t know what to write about.". Great!
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through. B. Collecting contact information helps you follow up with these leads.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
Maybe you do -- but I bet there''s at least a few people in your organization who could use a helping hand getting up to speed. We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. This post can help you become more agile. Facebook.
17 Brilliant Sources of Content Hiding Right Under Your Nose
SEPTEMBER 21, 2012
here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours. And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. Pull together the best of the best for a free long-tail keyword optimization kit!
4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
FEBRUARY 17, 2015
It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this. Approaching a brainstorm with a long checklist that each idea has to follow only makes it harder to ideate. 3) Direct conversions usually aren''t a good metric for measuring brand awareness. One of our main jobs as marketers is to acquire new customers.
3 Social Media Marketing Tips From Rapper Lil' Wayne
FEBRUARY 17, 2011
Whether you listen to his music or not, you can certainly learn from his Facebook marketing skills. If Lil' Wayne hadn't already established himself as one of social media's elite, his most recent overtaking of the Guinness World Record for most "Likes" to a post on Facebook in 24 hours certainly did the job. Growing a following and attracting inbound links is a long gradual process.