Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Parse.ly

AUGUST 22, 2019

The user in me prefers a place to find like-minded individuals and relevant information. The point of tension arises around behavioral tracking: I want to trust that my personal information remains secure and in my control. The opposite of this is unidentifiable social traffic, or dark social. By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. They help you determine where your website visitors are coming from and which parts of your campaign work best. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. billion active users on Facebook and 74% of people say they use Facebook for professional purposes. Hubspot reported that there are 2.38

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. Let’s get started.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. eBooks: eBooks incorporate valuable information and visual elements. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram.

Content Marketing 127

Content Marketing Paper Content SEO 127

Martech

OCTOBER 12, 2022

UTM codes are text you add to a link that gives your analytics tool more information about each link. It tells you specific information about how your traffic is coming to you. Things like: Where is the traffic coming from? These include: utm_source — Where traffic is coming from. via Google. What does UTM do?

Marketing Analytics Tools 104

Marketing Analytics Tools Tagging Analytics Google 104

Optinmonster

JUNE 29, 2021

Do you want to add a Facebook activity feed to your website but not sure where to start? Facebook is one of the best assets for modern online stores and content marketers. This leverages your site’s traffic to help grow your social presence. Add a Facebook Activity Feed to Your Website. Facebook groups.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. Download our free marketing reporting template here to help you keep track of all your marketing metrics. What are UTM codes?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Sprout Social

NOVEMBER 11, 2021

You reach out on the company’s web chat feature for help. But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). What is the personal impact of a disjointed tech stack? Lead management & CRM.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

SmartBug Media

JULY 30, 2021

Essentially, by tracking leads you can make informed decisions about what your website is doing well and where there is room for improvement. Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Utilize Tracking URLs in Your Marketing Campaigns.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? There’s an attribution model for everyone that can help you get more out of your social metrics. Models also help you understand if your social media campaign is actually working. What is attribution modeling?

Marketing Attribution 94

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 94

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Optinmonster

JUNE 1, 2022

It’s an instant way to inform search engines about the recent content changes on your website. With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. Are you looking for a fast way to index your content?

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. And generating leads helps you build an email list of the most engaged customers. This is what drives that immediate flood of traffic to a new product launch. Not every guest post will take off.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Domain Age, URL, and Authority. Real Business Information. Recommended Resource: Need more website traffic? When people want to find information, they type or say words related to what they’re looking for.

Lead Ranking 138

Lead Ranking Lead Scoring SEO Keywords 138

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. This could be Facebook Messenger, WhatsApp or WeChat, or even a simple text SMS.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. URL Inspection / Fetch & Render. You can do this in your browser URL.

SEO 64

SEO API Tips Best Practices 64

Optinmonster

JULY 5, 2022

IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). In this article, we’ll help you understand what exactly IndexNow is and everything else you’ll need to know about it. We hope this guide helped you learn how what IndexNow is and why it’s needed.

SEO 80

SEO API SERP Paid Search Agency 80

seo.co

NOVEMBER 10, 2022

It provides detailed information such as search volume and difficulty score. Ahrefs is often used by SEO professionals because it helps to get an idea of what targeted keywords are generating traffic, how difficult those keywords are to rank for, and the potential number of visitors that could be generated.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Unbounce

FEBRUARY 11, 2021

Even though the paid search landing page did not generate the eventual conversion, data from conversion paths can help inform strategies to reach and convert visitors later in their journey. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Without a Google News account, business owners miss out on significant traffic that may increase brand awareness and revenue. s top 10 news publications!

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

illumin

SEPTEMBER 20, 2023

With that being said, what is data attribution and how does it help marketers make informed decisions? This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. It provides free information about website traffic, user behavior, and conversions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

ClickZ

AUGUST 27, 2020

30-second summary: Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized web push notifications. Web push notifications allow companies to leverage their website traffic by sending alerts through a user’s browser or mobile device to past visitors. Landing page URL.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Convince & Convert

MARCH 6, 2015

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. Enter the URL for your website and click start. . Google Analytics) contain many important data points that show your traffic to each page, time on site, bounce rate, and more.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

seo.co

JUNE 8, 2021

And talk to your SEO team about other ways to increase organic traffic with your site to attract more customers. Create free accounts on YouTube, Facebook, Twitter, Linkedin, and Pinterest for your website. Complete information about your site and link to it from that social media site. Make A Website. Use Social Media.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

Unbounce

AUGUST 4, 2020

That means a lower cost per click and higher conversion rates when compared to sending traffic to a website. Landing pages won’t have any direct impact on the Expected CTR or Ad Relevance components of your Google Ads Quality Score, but the domain and URL you show in your ads may indirectly help or hurt your click-through rates.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

seo.co

JULY 11, 2022

As a family law attorney, your focus is on helping protect people’s rights when it comes to family issues like marital disagreements, divorce, child custody, separation of assets, abuse, and neglect. By prioritizing law firm SEO , you can finally start to leverage search traffic and turn cold prospects into warm clients. What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111