Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings.

Content Marketing 125

Content Marketing Paper Content SEO 125

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Track this by placing a tracking pixel on your thank you page or by setting your thank you page URL as a goal in Goolgle Analytics. They realize their Facebook ads were more effective than they initially believed.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Only B2B

NOVEMBER 1, 2020

If you want to go for detailed buyer persona about your product, you can simply check into the Facebook Audience Insight in Facebook Ads Manager this will help you get closer to your ideal customer. Content syndication will help you gather more leads, how?! Long Tail Keyword. Content Syndication. Lead Magnets.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

seo.co

APRIL 29, 2022

In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. As of this writing, the following are the most statistically significant ranking factors for ranking #1 for your most competitive keywords. Keywords in the HTML Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

seo.co

JULY 11, 2022

As a family law attorney, your focus is on helping protect people’s rights when it comes to family issues like marital disagreements, divorce, child custody, separation of assets, abuse, and neglect. These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. Real Business Information. Google’s stated purpose is to “organize the world’s information and make it universally accessible and useful.” When people want to find information, they type or say words related to what they’re looking for. Mobile Friendliness.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Terms: Tracks keywords, typically utilized for paid campaigns.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Anyword

MARCH 23, 2022

There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. Look to the helpful tools available (usually for free) on the market. We’ll also analyze the Facebook ads and posts to promote our newly minted content. How can we use this information to our advantage?

Copywriting 97

Copywriting Cost Per Click Tools Keywords 97

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. Download our free marketing reporting template here to help you keep track of all your marketing metrics. Here's an example of a URL with its own UTM code highlighted in orange at the end of the URL below: [link] ?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. It provides detailed information such as search volume and difficulty score. Ahrefs is a great tool for SEO professionals.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Martech

OCTOBER 12, 2022

You really want to be looking at trying to use a keyword, trying to use campaign content, things like that. UTM codes are text you add to a link that gives your analytics tool more information about each link. It tells you specific information about how your traffic is coming to you. What is UTM? via Google. What does UTM do?

Marketing Analytics Tools 107

Marketing Analytics Tools Tagging Analytics Google 107

Sharpspring

AUGUST 10, 2021

What you might not have considered — and where intent-based marketing comes into play — are the opportunities available to reach users who are looking for a specific item or piece of information at a specific point in time. Informational Intent. Most informational searches aren’t directly related to a purchase transaction.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Optinmonster

APRIL 18, 2022

If you change URLs or delete content on your website, you need to redirect old links. The plugin has a setup wizard that can help you get the foundations of SEO on your website in less than 10 minutes. SearchWP is a great way to “read your customer’s mind” and serve the information they need even if they’re not sure how to ask for it.

Best Practices 75

Best Practices Lead Scoring Lead Ranking Terms and Conditions 75

Optinmonster

JUNE 1, 2022

It’s an instant way to inform search engines about the recent content changes on your website. With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. Are you looking for a fast way to index your content?

Lead Scoring 81

Lead Scoring Lead Ranking API Content 81

Unbounce

AUGUST 4, 2020

Quality Score is an approximation of your keywords’ and ads’ relevance to your target audience. Your landing pages must be relevant to keywords and ads that your visitors clicked on, yes, but it’s just as important to Google that your landing page loads quickly, is secure, and looks great on all screens. .

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

SmartBug Media

MARCH 4, 2020

Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. This might be Facebook, Twitter, LinkedIn, or Reddit. Why Use UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Optinmonster

AUGUST 25, 2022

Here’s a table of contents to help you find your way around: What Is an SEO Audit? On-Page SEO: Is your content and HTML source code optimized to help readers meet their goals? As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Sprout Social

MARCH 16, 2022

Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Fast reporting helps you understand what content impacts your business and strategy, and how. While everyone knows metrics like views and impressions can inform performance, they might not tell the full story.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Webbiquity

JUNE 7, 2018

Relevant, high-quality content can help leads start flowing in. A proactive, helpful approach can attract the attention of prospective customers. You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

MAY 11, 2020

In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. Traffic attribution: Helps you connect more deeply with your audience. At face value, that information doesn’t do anything for you. Where’s this traffic coming from?”. More specifically, we’ll look at: What is traffic attribution.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Martech

OCTOBER 21, 2021

Marketers that are able to mine phone conversations for keywords spoken, caller intent and conversions can make important connections between phone calls and the digital campaigns that drive them. Vendors offer DNI by call source, online session or URL. Capabilities of call analytics platforms. Multichannel attribution.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Analytics 99

Unbounce

FEBRUARY 11, 2021

Even though the paid search landing page did not generate the eventual conversion, data from conversion paths can help inform strategies to reach and convert visitors later in their journey. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Convince & Convert

APRIL 1, 2015

Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site. If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Location, Location, Location.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Sprout Social

APRIL 10, 2019

To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing. Scheduling to Facebook, Instagram and Twitter all at once saves time, but you may want to change the content to fit the platform. Publishing.

Features 106

Features Tagging Keywords Custom Publishing 106

Conductor

NOVEMBER 22, 2021

Meta is short for metadata, which is the kind of information these tags provide–data about the data on your page. It leaves out important information, like what the product is made out of? External sites, such as Facebook or Twitter. Use target keywords in titles. Essentially, what is your page about? (In

Tagging 110

Tagging SEO SERP Lead Scoring 110

BenchmarkONE

NOVEMBER 26, 2018

If you’ve used Google AdWords, you’re probably familiar with the Google Keyword Planner. From there, click the Tools icon, then click Keyword Planner in the menu that flies out. So, now that you’ve got access to Google Keyword Planner, what can you do with it? First, two obvious ways to use the tool: Discover New Keyword Ideas.

Keywords 77

Keywords CPC Cost Per Click Adwords 77

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Valasys

MAY 2, 2023

The key is to use your marketing efforts wisely and effectively—here are seven tips to help you do just that Source:canva.com 1. Keywords linked to your business should be strategically placed in your URL, title tags, and meta descriptions. Facebook, Twitter, and Instagram are the three largest social media platforms.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

Convince & Convert

MARCH 6, 2015

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. Enter the URL for your website and click start. . Put this information into the content audit tab. This information will go into the column that starts with GA.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

Martech

FEBRUARY 16, 2023

For the global brand effort, Andrews and her team used 6Sense Targeting, which found “more than 160 accounts that we wanted to get our message and information through,’” says Andrews. “We Knowing this informed their pricing strategy for ad buying. “If To do this they partnered with 6Sense, an ABM platform provider.

Paid Search Agency 107

Paid Search Agency Ads Campaigns Account Based Marketing 107

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. URL Inspection / Fetch & Render. You can do this in your browser URL.

SEO 64

SEO API Tips Best Practices 64

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Term: The paid keywords or key phrases that warrant the UTM tag.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

EMagine B2B Blog

APRIL 29, 2019

This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. There are a lot of parts to SEO and we do help our clients with all of the nuances that go into strategy, planning, and actual on-page optimization.

SEO 88

SEO Practices Best Practices Top of Funnel 88