KoMarketing Associates

MAY 29, 2014

After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Real Personalization Would Exist.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

JULY 12, 2018

Because many B2B organizations are buying SaaS product licenses for several employees at once, online demos are a more hands-on approach that can help marketers and the sales team demonstrate the product’s value. Certifications: Many larger SaaS companies, like Salesforce and Hubspot , offer certifications for their own products.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Running a few mock-ups by some employees as a “test group” can also help you decide what works best. These benefits are meant to help employees encompass the “ 10 Buffer Values.”

B2B Marketing 120

B2B Marketing Work Management Marketing Management Brand Identity 120

KoMarketing Associates

SEPTEMBER 29, 2017

Product pages provide more than just luggage – they provide helpful content, tips and recommendations to help make the process of packing easier. Dharmesh Shah (Founder/CTO HubSpot). While every company has access to data that will help identify these problems, not every company has creativity on their side.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Here are a few stats to help you decide which platforms to focus on. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. Strategic Execution for B2B Social Media.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 3, 2022

The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . On-page optimization and website SEO helps your content show up for relevant searches. SEO Success .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

SEPTEMBER 7, 2017

The main driving point of social selling as a strategy is that it helps salespeople facilitate and grow relationships with clients. There are social selling tools on the market today that help professionals research and find prospects to create connections with. These tools can help make the research process a lot easier.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

NOVEMBER 21, 2017

It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. This could be traced back to the growing popularity of video-friendly social media features like Facebook Video and Instagram Live. Dedication to Content Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

JUNE 12, 2014

The web has become something bigger than checking in on old high school buddies on Facebook or stalking potential leads on LinkedIn. A good example of B2B companies doing this well are HubSpot and Buffer.

Online Marketing 120

Online Marketing Marketing Management Campaigns Planning 120

KoMarketing Associates

NOVEMBER 10, 2013

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. That is huge!

Stats 120

Stats Facebook B2B Marketing B2B 120