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Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Hubspot tends to view inbound marketing as an engine for leads.

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below). First a disclaimer: I don’t actually subscribe to Hubspot any longer. Jeff Ogden on Hubspot TV.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy


After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. To help you get started, we've detailed everything we've learned (so far) below. Helpful tips: To skip a Snap, tap the screen once. Since then, Snapchat has evolved into something so much more.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance


Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. That''s why we asked social media experts Simon Penson from Zazzle Media, and Cheri Percy from Distilled what their top tips are for measuring success on Facebook. Facebook What is it? How do I calculate it?

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". Look for.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers


Do you have time to make yourself available to help your team today? Here are some top tips from great managers here at HubSpot. Different systems work for different people, but the point is that you have to have one. "My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing. At HubSpot, we call this time "GSD time": Get S Done.

11 Helpful Resources for Improving Your Business Skills


Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. To help you narrow down your search, my colleague Lauren Hintz combed through these syllabi for the 11 most intriguing books on HBS students' required reading lists. My last tip here? Keep it local.

Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages


As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages. The Huffington Post has 79 Facebook pages.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". Look for.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like


Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog. What Do HubSpot's Compounding Posts Look Like? However, longer posts are clearly the social winners for the HubSpot blog.

7 Real Marketing Interview Questions From HubSpot's CMO


And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).

Benefits of HubSpot's Social Media Tool


What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. What Would That Look Like? Wrong!

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches


When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. I've picked up a really handy trick that'll help unlock lots of new ideas -- I call it The Zoom In, Zoom Out Method. Then, the tables were turned. nothing. single.

Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification


At HubSpot, I sit with the marketing department. Back in 1996, I had everything I needed to help my prospects make a decision: pricing sheets, product specs, connections with other customers, connections with the executives in my company, and so on. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". Look for.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here).

How to Write Better Headlines for Your Facebook Ads


billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. Need help writing more concise content ?

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Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. Facebook hates that. “Are you sure that’s the right goal?” Wait a minute.

How to Use Facebook Live: A Complete Guide


In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? How to Broadcast on Facebook Live. Image Credit: Facebook.

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook


When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. To help, we've put together a checklist to help you keep all of your campaign details straight. Facebook's Ad Manager. Gender.

Hello Europe! HubSpot's Heading to Dublin, Ireland


HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Today is an exciting day.

The Anatomy of a Successful Facebook Post


When it comes to using Facebook for business, many people wonder what the secret for success is. While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. Drive traffic to your website?

How the HubSpot CMO Screens for Top Marketing Talent


At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. and then optimizing those links over time to help your ebooks spread more. Odds are, these prospects are typing those same questions into Google.

The 23 Best Content Ideation Tools


An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Sample review: “This helps you figure out content ideas. I HubSpot.

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]


When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. If you get caught violating the above terms, Facebook could take action against your Page.

How Often Should You Post on Facebook? [New Benchmark Data]


How often should you post to your business' Facebook Page? "It depends." It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. So, does that mean posting more frequently will help you reach more people? Not the definitive answer most people want.

12 Tools & Resources to Help You Create Better Buyer Personas


Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. Within each card, create a checklist and have your team attach documents and add comments to the cards to help build out each persona. Click here to access Facebook Audience Insights. Interviewing Customers.

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages!

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The 24 Best Online Writing Tools and Apps


Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Grammarly helps you be a better writer by eliminating most writing mistakes. Showcase reviews: HubSpot.

Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week


Poring over the content we put out this past week at HubSpot, one word really stuck out to me. Instead of theorizing and proselytizing and doing other kinds of "izing," we should be providing relevant action items and takeaways that will actually help people move the needle. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful.

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New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week


As marketers, we all know that great writing can help our content stand out from the crowd. From understanding Facebook''s new algorithm, to putting together pivot tables in Excel, we''ve got the nerdiest of the nerdiest for you to learn about. New Facebook Algorithm Update Dings Text Updates From Businesses. Yes, my friends: Marketing requires a scientific approach. analytic

24 More of the Best Facebook Guides, Stats and Rants of 2012


As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+? Facebook Tips and Guides. Not anymore.

5 Little Ways to Get More Facebook Likes


Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you. link to your website. What inspired you?

9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]


When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. Best Practices for Effective Facebook Cover Photos. 1) Do abide by Facebook Guidelines.

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again


At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more.

The Ultimate Facebook Marketing Cheat Sheet


Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. Connect with HubSpot

Going Big on Small: Joe Payne on HubSpot’s $32M Round

It's All About Revenue

Much will be said over the next few days about HubSpot’s $32M Series D round.  The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and as investors).  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  should note that Eloqua serves a very different market than HubSpot. HubSpot has carved out their own niche: Inbound marketing for small businesses. 

What Does the Future of Facebook Advertising Look Like? [New Data]


Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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The Handy Character Count Guide for Blog Posts, Facebook Pages & More


While we've written before about what perfect posts look like on your blog and various social media networks, we thought it would be helpful to gather the numbers for character limits and ideal character counts all in one place. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Facebook.