Trending Sources

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

How to Organize a Digital Marketing Team – Lessons from Hubspot

Fearless Competitor

The staffing plan idea got me to thinking about lessons I’ve learned about organizing digital marketing teams from my experiences with Hubspot and I ( @fearlesscomp ) was even a featured guest on Hubspot TV with Mike Volpe and Karen Rubin (see image below).

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. by HubSpot Blog.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. To help you get started, we've detailed everything we've learned (so far) below.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. But what about using Facebook for lead generation?

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Do you have time to make yourself available to help your team today? Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing.

Why Facebook Ads Will Make You Successful in 2017 & Beyond

Hubspot

Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Source: Facebook.

Ads 52

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Between videos, ebooks, blog articles, photos, podcasts, webinars, SlideShare, Facebook, Twitter, LinkedIn, and Pinterest. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog.

Benefits of HubSpot's Social Media Tool

Synecore

What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? HubSpot Marketing Automation Software has all the tools in one dashboard. A Look into HubSpot’s Social Tools.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Why The Nitty Gritty Posting Mechanisms of Facebook Matter

Sales Prospecting Perspectives

AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. When I see a post on Facebook with an incredibly long, UTM riddled link. The fact that you’re even using Facebook is a blessing.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. Their whole mantra is that you can learn anything for free -- and, like Facebook , they claim their services will always be free.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. HubSpot. 3: The Nine Best Facebook Marketing Tools. #4:

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. 4 Components of Successful Facebook Ads.

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I've picked up a really handy trick that'll help unlock lots of new ideas -- I call it The Zoom In, Zoom Out Method. This simple tip will help you polish pieces in just a few minutes.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place.

Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages

Contently

As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement.

Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification

Hubspot

At HubSpot, I sit with the marketing department. Back in 1996, I had everything I needed to help my prospects make a decision: pricing sheets, product specs, connections with other customers, connections with the executives in my company, and so on. I’m a sales geek.

Facebook's Miscalculated Metrics: What Marketers Need to Know

Hubspot

Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? Instead, Facebook was dividing those 300 minutes by 700, resulting in a larger metric of nearly 43%. Source: Facebook. Facebook’s Response.

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How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. Facebook's Ad Manager.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. We're excited to be headed to Dublin since it's like the Silicon Valley of Europe -- it's home to the EMEA headquarters of companies like Google, Facebook, Salesforce, and LinkedIn. Today is an exciting day.

How to Write Better Headlines for Your Facebook Ads

Hubspot

billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. For more on the science of successful Facebook Ads, check out this free guide.). Need help writing more concise content ?

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month.

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful.

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

The 17 Best Social Media Management Tools

Webbiquity

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. 17) HubSpot Social Inbox.

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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Hubspot

When people arrive at your Facebook Page, where do you think they first look? That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices.

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting.

How Often Should You Post on Facebook? [New Benchmark Data]

Hubspot

How often should you post to your business' Facebook Page? "It It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content.

The 23 Best Content Ideation Tools

Webbiquity

An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. Sample review: “TrendSpottr is one of the popular tools that help to show what’s trending. Sample review: “This helps you figure out content ideas. HubSpot.

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Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Hubspot

Poring over the content we put out this past week at HubSpot, one word really stuck out to me. Instead of theorizing and proselytizing and doing other kinds of "izing," we should be providing relevant action items and takeaways that will actually help people move the needle.