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The Effective Marketer

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How An Old School Product Leveraged A New Mobile App

The Effective Marketer

Well, it seems the app has been downloaded over 75,000 times and 50% of users have shared the app via e-mail, Facebook or Twitter, according to the MarketingNews article.

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How to Maintain Great Content Curation

The Effective Marketer

Here are a few tips to help you get started. Are they active on Facebook? Be on Facebook. In fact, in the best possible cases, it can make you an indispensable part of your niche’s ecosystem. So how do you curate content in a way that both attracts visitors and makes you a hero to your peers? Participate in Your Community.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. Let me help you out. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. You know what?

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Best Practices for Webinar Landing Pages

The Effective Marketer

The speakers are prominently displayed without using too much space and they did a good job with breaking apart sections like “what will be discussed” and “who should attend” which can help entice people to register. Simple and clean design to emphasize the key aspects of the webinar will help conversions.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e.

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Content Marketing Starts With Your Brand

The Effective Marketer

Even the receptionist with her Facebook updates is creating content. It helps with maintaining consistency, in presenting a unified front whether is via an eBook, a video, or a presentation. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. Where is your brand now?

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Finally, it remains to be seen whether Facebook and other social networks will start playing a very active role in providing companies with detailed network information in order to help with their seeding efforts. If high-connected people are picked to seed the campaign, the probability that it will spread is greatly increased.