KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

MARCH 12, 2012

At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

APRIL 22, 2015

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Have a strategic goal in place.

Facebook 120

Facebook Tips High Quality Lead Paid Search Agency 120

KoMarketing Associates

APRIL 22, 2014

Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. This is, without question, the biggest change to the Facebook dashboard. Budgets Tied to Ad Sets.

Facebook 120

Facebook Ads Adwords Budget Programs 120

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

JULY 2, 2020

But Facebook ads came in at a close second, with 66% of B2B marketers saying they use Facebook ads. In a different study (Social Media Examiner’s 2020 Social Media Marketing Industry Report) B2B marketers reported similar use of Facebook ads (62% versus 66% from CMI / Marketing Profs). A LinkedIn ad on Facebook.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MAY 6, 2020

Facebook Events. When hosting an event online, companies should create an “Event” on Facebook that contains the what, when, and where for their target audience. Attendees can then RSVP and be reminded of the event automatically by the platform. Instagram Countdowns. Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

OCTOBER 5, 2022

Nearly 20% says video marketing helps them build awareness and visibility. This was followed by Facebook (62%) and Instagram (51%). Most respondents (30%) claimed that video marketing solves their customer acquisition problems, while 24% pointed to product experience. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. This was followed by Facebook (71%) and Twitter (61%).

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

SEPTEMBER 9, 2021

Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. Despite their consistent use of social media channels, previous research indicates that marketers are continuing to undervalue the data they receive from platforms, such as Instagram and Facebook.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Incorporate Influencer Marketing for Social Media. Final Thoughts.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

FEBRUARY 15, 2018

Customer service has transitioned to helping customers on platforms that go beyond the phone. Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. Website Outreach.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

SEPTEMBER 1, 2020

In terms of the digital tactics that are helping marketers build relationships for lead conversion, social media (55%) is at the top of the list. Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to connect with their customers and prospects.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Starbucks showcases a good example of using captions for video on Facebook in this post. Today, video means a lot more than that.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 15 Audiences You Should Be Targeting with B2B Facebook Ads. Five Crucial Tips for a Successful Boost Post on Facebook.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

AUGUST 23, 2017

Twitter and Facebook are commonly used by enterprise marketers, but how are these tactics changing the way companies reach their local buyers? Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness. B2B Marketers and Social Media Usage.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

APRIL 9, 2019

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. It can help you: analyze your ppc strategy and your competitors’ strategies. Facebook Ads Library. Some you may already use. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Facebook Ads. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

AUGUST 27, 2019

Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall. Chorus , an AI sales tool for VP of Sales executives, does this well by sharing sales content that can help salespeople hone their craft and get better at attracting leads. Uses the Shop Feature.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JULY 11, 2019

It can also help you show up for more searches on LinkedIn, and it can help you attract local talent. There are dozens of content curation tools that can help you easily find great content to share. The reach for LinkedIn is also excellent (especially compared to Facebook). Call-to-actions help with this.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

AUGUST 16, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. In terms of channels, 74 percent of marketers stated that they will increase their investment in Instagram, while 60 percent cited Facebook.

Social Media 122

Social Media Marketing Report Traffic Social Marketing 122

KoMarketing Associates

JULY 11, 2017

When someone hits the share button on a video we post on Facebook, that’s the ultimate endorsement, confirming that what we’re putting out there is resonating with our audience – so much so that they want their friends and family to see it. A B2B example of this is Facebook marketing expert Mari Smith. Timeliness is always great.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

FEBRUARY 13, 2019

Furthermore, 57 percent of millennials find video with a call to action to be helpful; just 45 percent of adults aged 18 and old said the same. In terms of social channels, Facebook is the most popular among video creators, with 66 percent stating that they run video ads on the platform. Marketers Remain Dedicated to Video Content.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

MAY 14, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research suggests that social media marketing is helping them lead the charge. In terms of channels, 74 percent of marketers stated that they will increase their investment in Instagram, while 60 percent cited Facebook.

Social Media 120

Social Media Marketing Report Traffic Social Marketing 120

KoMarketing Associates

JUNE 27, 2017

In addition, Facebook reported 100+ million hours of video watched every day and Snapchat reported an average of “over 30 minutes” per day per user. Why It Works: Facebook. I showed you the stat earlier on how many people are watching video on Facebook and Shopfiy is capitalizing on it. Helpfulness. Crazy, right?!

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

MAY 22, 2014

Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to better advertise their mobile apps. Google is also adding a new function to search, which helps promote app re-engagement. Helpful Resources. Helpful Resources. Google AdMob.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

SEPTEMBER 27, 2018

Of course, leveraging CRM and website data can help with gathering of all of this information. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers. Post 1 update to Facebook. Post 1 update to LinkedIn.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JANUARY 9, 2017

Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. Eighty-eight percent of buyers said they use Facebook, and 33 percent stated that they utilize Instagram and Pinterest. Facebook (42 percent) led the way in terms of channels that influenced respondents most.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

KoMarketing Associates

JANUARY 19, 2017

The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. Social media marketing has been especially helpful for marketers looking to reach out to B2B customers in the past.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. This age range likely makes up many of your target audience who are making regular B2B purchases.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

OCTOBER 18, 2018

That can all help, for sure. Facebook understands this very well. This happens on Facebook and off. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). percent of them include no CTA.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. But talk about how you can help your target audience – about what you can do for them. It is not Facebook. But none of those things happen without work. LinkedIn has its own culture. It is not Instagram.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121