Digital B2B Marketing

OCTOBER 16, 2012

If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing. Inbound Marketing Removes the Friction In sharp contrast to outbound marketing, inbound marketing has no friction. No one was interrupted with your message.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 28, 2011

This is a gap social media measurement companies need to help close. It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. For TV, the input might be GRPs by target audience and DMA. Your Turn.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JULY 31, 2013

Last quarter, 41% of Facebook’s revenue came from their mobile user base. ” To help answer that question, we need to dive beyond the popular mobile headlines. Facebook (with an estimated reach of 76% of US smartphone users). People will find you through friends on Facebook. You are asking the wrong question.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Advantage: Facebook, and every other network except Google+. Although I’m interested in your B2B marketing content, circles didn’t actually help me filter it at all.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 4, 2014

As more marketers get on board, competition for space in the stream will increase and just like we have seen recently with Facebook, visibility of your content will decrease. You have a Facebook page. But do it with helpful, not hard selling, content. LinkedIn already has a solution in place and waiting: Sponsored Updates.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

OCTOBER 17, 2016

If you are promoting a simple transactional purpose, this may not help you. When we start incorporating data from beyond just interactions with our own content, we get a little bit broader view, and our marketing can be measurably improved. Score companies, not individuals.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

MAY 9, 2012

You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100