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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Facebook owns 20% of that audience’s online time. In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers. Digital Marketing Podcasts'

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Think Before Ignoring These 15 Digital Marketing Trends

Crimson Marketing

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Facebook for video: . In the first quarter of 2015, #Facebook averaged 4 billion views per day #videomarketing Click To Tweet. Marketers spend on facebook: . Millennial-targeted marketing: . ” 13.

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Altruist: These sharers are helpful, reliable, thoughtful, connected and only use email to share. They are empowered by social media and tend to use both Twitter and Facebook. 25% of Facebook users don’t bother with privacy settings. You: 23% of users check Facebook 5 or more times per day. How We Share.

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15 Actionable Takeaways From Social Media Marketing World 2013

Crimson Marketing

We become valuable connectors by making genuine connections with our audience by finding out what exactly is important to them and helping them get it. 3: Invest in Passionate Community Managers to Improve Facebook Reach. 6: ‘Facebook-ize’ Your B2B Brand. It helps us build trust. Use Facebook ads. #11: Who buys it?

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6 Reasons Why You Shouldn’t Forget About LinkedIn

Crimson Marketing

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. LinkedIn has a different audience than Facebook or Twitter and should have separately tailored content. your employees) helps to multiply your efforts. Join LinkedIn groups.

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Save Your Online Brand – Before It’s Too Late

Crimson Marketing

The value of your brand can help drive the validity of the fraudulent act, instantly gaining the trust of your customers. It can be as easy as setting up Google alerts to help keep track of activity. Or even worse, can spread malicious code through Twitter and Facebook direct messages with your trusted brand name on it.

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How Marketing Can Contribute To Revenue Generation

Crimson Marketing

Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. Marketing can enable sales reps to be as educated as the buyer so that they know exactly where the buyer is and help them move forward in their journey towards a sale. You probably visit that brand’s Facebook page, right? Click To Tweet.