Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans. What’s the point of the storefront?

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out social media can help you accomplish this quickly and easily.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it.

Optimization 100

Optimization Banner Ads SEO Banners 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault Chances are you've viewed recent reports about Facebook's surprisingly low. Other companies are also creating new ways to leverage this supercharged special character. We all make mistakes. However, when your.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

JANUARY 14, 2010

And I couldn’t help but agree. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Share this on Facebook. Related posts: Personal Brands RULE on Social Networks On Facebook you can’t be a Friend of a.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JUNE 17, 2015

We all know content marketing is at the heart of digital marketing, yet often content marketing strategies don’t invest sufficient in the right range of content across the buying cycle and by content I am referring to our Content Marketing Matrix which helps businesses review the best types.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Share this on Facebook. It’s a great double sided ROI story for Social Customer Support. Email this to a friend? Tweet This!

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Share this on Facebook. Take for example your classic white paper. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? Good luck, and let me know if I can help you.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

DECEMBER 7, 2011

At Networked Insights we help brands analyze social data for improved decision making — daily, weekly and monthly. Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. Data doesn’t need to come to you any faster than the time frame that process allows you to act on it.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

OCTOBER 18, 2013

The identity of your customers, their demographic profiles, what types of information they value as well as when and where they are making purchases are all insights that can help you reach the right audience at the right time with the right content – whether it’s in the form of emails, product recommendations or social promotions.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 28, 2009

My 14 year old son is an avid text messager and Facebook fan. Perhaps the adoption of mainstream celebs will help Twitter adoption at the teen level but that has yet to be seen. I think the teen market needs to be convinced more of the value of twitter over SMS or Facebook updates. to “wanting nothing to do with it”.

Twitter 100

Twitter SMS Tagging Facebook 100

Buzz Marketing for Technology

JUNE 25, 2008

unlike the popular consumer-oriented service Facebook ? s happy with the choice and credits LinkedIn with helping him make the right decision. For recruiting hourly workers and tradespeople, he says, Mindfield prefers Facebook. she says, and being able to call people and mention mutual connections helped her to be heard.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

MAY 29, 2013

Having worked with a number of online marketers who needed to tame big data, here are six steps to help you get there: 1) Think continuous evolution and iteration, not instantaneous. But there’s a mind-set at work here, too—a way of thinking about data that may involve some shifts in culture, depending on where your organization is right now.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall).

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. Share this on Facebook. Could Facebook become a Lead Nurturing platform? And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This gets to the final decision makers desk and helps out the sales force immensely since they can never seem to have enough of these in their toolkit. Share this on Facebook. Could Facebook become a Lead Nurturing platform? And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Share this on Facebook. It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. So I decided to give it a try.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

MARCH 30, 2011

They help identify valuable, highly efficient venues in which to place your brand. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information.

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

OCTOBER 11, 2008

This list was set up in response to requests for help in finding. Ning, LinkedIn, Facebook) and the. Facebook group, Brandon Hall ). College 2.0: (Facebook group, Eduardo Peirano ). Facebook group, Nellie Deutsch ). helpful, they can be blogs, podcasts, videos, zines, bookmarks, anything. The platform (e.g.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Buzz Marketing for Technology

JULY 2, 2008

Facebook Vs. MySpace (and LinkedIn). Help & Info. Help Resources. QuickList ( 0 ). Site: Home. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). Barack Obama on LinkedIn. From: BarackObamadotcom. Views: 5,805.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. Share this on Facebook. The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya? I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? Share this on Facebook. 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. Tweet This!

Digg 100

Digg CMO Stats Tagging 100

Buzz Marketing for Technology

JUNE 9, 2010

And while that doesn’t sound that exciting – it can get really exciting when you align your budget to a group of customer that can help you deliver sustainable growth! Share this on Facebook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

MAY 11, 2010

Many of which have virtual teams of folks who are interested in social media and are happy to help the cause at their company. Share this on Facebook. Having seen a number of teams at various companies over the last few months it’s clear that social has made some big strides at even the most obscure companies. Tweet This!

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

DECEMBER 22, 2009

and after thinking about that I can’t help but agree with him. Share this on Facebook. At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# What’s your view? Tweet This!

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

JUNE 1, 2009

I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. What are they contributing on Twitter, Facebook, and LinkedIn. After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”.

Social Media 100

Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

JUNE 27, 2008

  So, I used my blog to launch a campaign using online networking and raised enough money to help sponsor the conference and attend! I’ve been using online networking to help raise money to support children in Cambodia - a cause that is near and dear to my heart.  When you need help, think of reaching out your network.Â

Web 2.0 100

Web 2.0 Effectiveness Wiki Budget Programs 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

We get to help our thought leaders build trust virtually before they even walk in the door. Share this on Facebook. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer. Building demand for their unique point of view. Tweet This! Share this on Linkedin.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. Share this on Facebook. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 30, 2010

Just letting them know you are out there to help is always a good idea as well. Share this on Facebook. The role of the B2B Marketer has changed over the last 10 years but what hasn’t is the need to be sure you are retaining those customers your sales team fought hard to land from your acquisition efforts. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

attracted to it by its anarchic, democratising, iconoclastic potential, I urge friends to start using Facebook. can help solve the really big problemsâ??like He’s also a Facebook fanatic. Some believe that Facebook has peaked, and will now go the way of Friends Reunited. Helping doctors make better decisions.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Share this on Facebook. Tweet This! Share this on Linkedin.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

DECEMBER 11, 2008

He has helped revolutionize the way EMC communicates and collaborates with all stakeholders. He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year.

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100