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ANNUITAS

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? Like most complicated questions, the answer is going to be different for every company.

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Ethics in B2B Digital Personalization – Is it Possible?

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Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? These products were supposedly created to help us be more efficient and to foster a sense of community. But the real question posed is whether or not these platforms were originally conceived of with manipulative intent.

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The Power of Unsubscribe

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But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Testing the unsubscribe link on new email templates and before sending will also help ensure compliance and possibly lower spam complaints. If someone wants to be removed from your list, let them do it easily.

CAN-SPAM 100
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Events – Essential For Every Demand Generation Strategy

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Content marketing is not new to everyone, in fact, most marketers today are currently using content marketing in their marketing strategy to help engage, nurture and convert their buyers. Attending an event off-site, even if it is in your own city, helps engage an audience. It’s time for marketers to focus on quality over quantity.

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Are All Benchmarks The Same?

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In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. A survey can and should be a cornerstone piece of content – make sure to maximize it and aim to have impact your buyers and help guide others in the industry.

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WTF Does John Cleese Know About Content Marketing

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And he also helped (quite literally) to set the stage for this year’s question: WTF does John Cleese know about content marketing? The idea is to focus on helping your team grow, trust them to act, and success will follow. [ Tweet This! ]. So yes, I would say Kevin knows a thing or two about content marketing.