Scoop.it

JANUARY 12, 2023

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. But simply using Facebook for the sake of using it doesn’t help you get the results you want. Just don’t forget to use relevant hashtags on your posts to increase your visibility.

Promotion 86

Promotion Facebook Tips Brand Identity 86

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

Business 110

Business Work Management Social Networks Paid Search Agency 110

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline.

Product 62

Product B2B Buyer Personas Click Rate 62

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry.

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

FEBRUARY 6, 2024

Millions of people are now browsing social media platforms daily in search of product recommendations. Influencer Marketing Advertising Statistics At some point, we all have bought (or thought about buying) a product due to a recommendation from social media ads. 2% 1% Facebook 2% 1.5% 1.25% 1% YouTube 3.5% Approximately 80.8%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. Social media is a great channel for community growth.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Buffer

NOVEMBER 20, 2018

The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more. However, as any business in the consumer goods industry will tell you, it can be hard to stand out next to thousands of other quality products.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. Ideally, e-commerce brands strategically market their products or services without advertising them outright. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. What channels will fit your products or service?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. What channels will fit your products or service?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Stevens & Tate

MARCH 31, 2024

They want it to help them find products, solve problems, and get deals. This move aims to streamline budget efficiency for advertisers by redirecting resources towards more productive campaigns and eliminating wasteful spending on underperforming ad groups. Follow relevant hashtags to monitor conversations and discover content ideas.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Webbiquity

APRIL 30, 2020

Many people use social media to search for their favorite products/services/brands. Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. billion active users.

Tools 232

Tools Social Media Social Networks Work Management 232

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

Social Media 202

Social Media Promotion Creativity Media 202

Webbiquity

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Setting up individual Facebook event pages can be a good way of facilitating engagement before, during and after the event, and can help you to gain at least some idea of how many people are likely to visit your exhibition stand.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. When to Use a Branded Hashtag. As in #barcamp [msg]?

Brand Identity 68

Brand Identity Branding Viral Marketing Paid Search Agency 68

SocialPilot

FEBRUARY 21, 2024

The essence of the collaboration is for the creators to promote and endorse your products or services on Instagram, and you compensate them in return. Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. The competition to capture the online market is stiff.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Webbiquity

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Twitter, on the other hand, uses hashtags to measure trending topics. Using the same hashtags for Instagram and Twitter may not work well. Human interaction is more productive.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Anyword

APRIL 27, 2023

Anyword’s NEW product updates are here to make it easier than ever to connect with your specific audiences and drive more engagement! Now you can: generate post copy from a URL , share links in your copy, set hashtags , and access brand-new formulas to craft more engaging social posts! Let’s dive right in! Nick from Anyword

Social Media 98

Social Media Template Media Viral Marketing 98

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Consumers are six times more likely to purchase something from a product page that includes an image from social media. Facebook now has approximately 10 million active users. Use Shareable Hashtags.

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. 74% of users say the app inspired them to discover more about a product or brand. Consider trending and branded hashtags. TikTok boasted 1.2

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

Facebook 107

Facebook Ads Cost Per Click Guidelines 107

Anyword

SEPTEMBER 22, 2022

The guidelines are as follows: Affiliates need to clearly state the relationship with any brand, retailer, or company on their website, or on the piece of content promoting the product or service. These disclosures should be near the mention of the product or service. Disclose any payment or gifts (free products/services) received.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Hubspot

JUNE 7, 2019

It's to spread the word about your business, product, or service. Effective ads, including Facebook ads , should: Be visual. Facebook Real Estate Ad from Realtor.com. Facebook Real Estate Ad from Zephyr Real Estate. Real estate agents can even share their listings using Facebook ads. What's the purpose of an ad?

Facebook 77

Facebook Paid Search Agency Ads Examples 77

Sprout Social

MARCH 2, 2021

Whether it’s a tweet, a Facebook post or a video, many different types of content can go viral. Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. But what goes into creating a viral video? And how can you ensure the largest audience possible sees your video content? Start strong.

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Convince & Convert

JULY 14, 2021

This will: Improve internal linking of the website (every seasonality-based post would link to related products). Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. Put your products in a visual context in a non promotional way.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. zara Choose your lipstick!

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 90

Facebook Work Management Ad Frequency Marketing Management 90

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

APRIL 27, 2015

Tweetable Moments Facebook is where we go to find our fans, and Snapchat is what we use to become friends with them. Chris Mikulin , CLYW’s Owner, started the Caribou Lodge Yo-Yo Works company in 2006 because he was dissatisfied with all of the yo-yo products on the market. “I’m just loving Snapchat.

Facebook 131

Facebook Skype Social Media Paid Search Agency 131

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. How brands can use video sharing sites: Use video to demonstrate how your product or service works. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126