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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Below are five key takeaways from the HubSpot 2024 State of Marketing Report you may want to keep in mind as you navigate through the year. Personalization is key.

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The Top 6 AI Tools for Facebook Ads

Anyword

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

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Facebook Cover Photo Do's and Don'ts [+Cover Photo Templates]

Hubspot

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101
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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

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Getting the Right Reviews for Your Business: Where and How

Navigate the Channel

Facebook allows users to leave reviews and ratings for businesses on their respective pages. Ensure your Facebook business page is up to date and actively encourage customers to share their experiences. Reviewtrackers can some specific advice on making the best of Facebook reviews , or take a peek at this overall guide from HubSpot.

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How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers

Hubspot

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101
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7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

Hubspot

To help you navigate a shared remote work experience, here's a list of tips from HubSpot employees who've mastered working from home with loved ones or roommates in close proximity. For example, use Facebook Messenger, WhatsApp, or text messages to ask a roommate a question. How to Work Remotely With Roommates or Family. and 10 a.m.