What Is Geofencing? Everything You Need to Know About Location-Based Marketing
SmartBug Media
JANUARY 8, 2020
You can track a consumer’s location through GPS, Bluetooth, and beacons, and there are three ways to utilize this technology for targeting consumers: geotargeting, geofencing and beaconing. This same information can also be used to target folks who have previously visited certain locations, to create customized follow-up messaging.
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