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What Is Geofencing? Everything You Need to Know About Location-Based Marketing

SmartBug Media

You can track a consumer’s location through GPS, Bluetooth, and beacons, and there are three ways to utilize this technology for targeting consumers: geotargeting, geofencing and beaconing. This same information can also be used to target folks who have previously visited certain locations, to create customized follow-up messaging.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. But big data has historically referred to gobs of behavioral data. As customers , we got used to the big-data treatment – fast.

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Top 6 Future Trends Of B2B Industry For Quality Lead Generation

Only B2B

Bots are fed with frequently asked questions and they have the conversation with precise information and data. You can surely argue for LinkedIn, Facebook but the brand presence is overshadowed by comments and discussions. Life got much easier with the introduction of chatbots. It is a boon to many sales reps. Community Marketing.

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What Is an Application Programming Interface (API)?

ClearVoice

APIs play a big role in information technology (IT) by letting software exchange data and use each others’ capabilities. Displaying data or information — such as weather, breaking news, or stock market trends — on a device or desktop. What is an application programming interface (API)? Common uses for an API. 3 examples of APIs.

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4 Ways to Bridge the Gap Between Online and Offline Marketing

Adobe Experience Cloud Blog

This simply requires a workflow using a direct mail integration with an engagement platform and incorporates consumer behavior (or in this case, non-behavior) to inform and shape their marketing campaign. For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views.

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What Does ‘Real-Time Marketing’ Really Mean?

Salesforce Marketing Cloud

For example, the GPS on your phone captures your location and recommends a driving route in real time. It’s delivering the information when the end user needs it. You send emails with offers, show ads on Facebook and Instagram, etc. Let’s start with the difference between real-time data and real-time marketing.

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Retargeting Ads: Why and How You Should Be Doing it (and Tools to Help)

BenchmarkONE

Retargeting is an advertising strategy that refers to showing ads to previous website visitors while remarketing is the act of collecting contact information from prospective customers in order to send them outbound marketing campaigns. Image Source: Facebook. When You Should Retarget Your Ads. Image Source: AdRoll. SharpSpring .