Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. We’ll cover: How to post a YouTube video.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 134

Youtube SEO Video Marketing Keywords 134

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. A social media marketing tool will allow you to access all your social media accounts in one place. Below is a quick overview of the 6 tools we have chosen, before an in-depth exploration. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Top 7 Free Instagram Analytics Tools. Simply Measured. Social Bakers.

Analytics 95

Analytics Tools Best Practices Tagging 95

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Live Videos. The list goes on and on.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Webbiquity

NOVEMBER 21, 2021

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Webinar & Webcasting Tools. In the UK or Ireland? Click here. The Dates: Now through November 29. EmailOctopus.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Top Rank Marketing

AUGUST 18, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility.

Social Networks 181

Social Networks Business Work Management Social Media 181

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Facebook 166

Facebook Video Marketing Tips Youtube 166

Vidyard

JULY 12, 2021

Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics. Twitter, 2021 ) Tweet this! Twitter, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Martech

AUGUST 11, 2021

Such a consumer has no hesitation asking “them” a question on Facebook Messenger. But there’s a newer category of solutions on the horizon which holds out hope — tools which I’m truly astounded at the possibilities IPaaS can bring to the marketing ecosystem. Google updates policies on targeting minors .

Google 113

Google Marketing Automation Services Work Management Marketing Management 113

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. 47% of consumers follow brands on YouTube. Why you should be on YouTube.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” First, Facebook announced you’d no longer need a college email address to join the platform. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Oktopost

SEPTEMBER 22, 2021

A cost-saving tactic you should employ is using LinkedIn’s helpful Website Demographics tool, where you can see exactly who is engaging with your ads. Here are some key platforms and associated strategies to consider for your next paid campaign: Google Display. Facebook Ads. Facebook Ads. Twitter Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Examples: YouTube, TikTok and Vimeo. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms.

Social Media 145

Social Media Social Marketing Media Curation 145

Top Rank Marketing

AUGUST 4, 2023

Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. You can also use customer experience management tools to get feedback from your audience and build around what they like.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

BenchmarkONE

APRIL 16, 2019

There are a number of tools available that are designed specifically to help campaign managers and business owners get the most conversions out of their retargeted ads. Here are our top picks for the best tools for retargeting ads. Its tools are robust and provide great metrics to help you customize your campaigns. Google Ads.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 166

Google Lead Scoring Lead Ranking PageRank 166

SocialPilot

DECEMBER 6, 2023

Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest. The Facebook Algorithm Facebook is the leading social media platform, with over 2.9 You can find more tips on the Facebook algorithms change blog. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Navigate the Channel

JUNE 21, 2023

A social media voice book, like a brand book, can be an effective tool. Facebook has the distinction of being first to the party (sorry, LunarStorm, SixDegrees and MySpace), so it has many users, but its evolution from a Harvard dorm room to 2.93 Facebook is still growing, but at a rate of 1.6% We can help.) Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Scoop.it

SEPTEMBER 30, 2022

Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. If you are unfamiliar with Google Trends, it is a tool that provides search demand data directly from Google. Source: Google Trends. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Hubspot

SEPTEMBER 13, 2018

Twitter (and Facebook) Takes Washington. Twitter CEO Jack Dorsey made not one, but two appearances before U.S. Dorsey was joined by Facebook COO Sheryl Sandberg for the former -- held before the Senate Select Committee on Intelligence (SSCI) -- where it was revealed that between October 2017 and March 2018, Facebook deleted 1.3

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98