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UTM tagging: Getting started in Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. via Google. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7.

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. 1) CircleCount.

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The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 1) LikeAlyzer.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

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Why MLB Teams Put So Many Eggs in the Facebook Basket

Convince & Convert

Look at the sample of homepage images below. Facebook is the “Big Dog” Channel for MLB If we take a quick look at the total reach metrics for MLB teams, it becomes obvious that Facebook is where the action is for baseball. A Google+ Aside: What’s Up with the Bay Area and Miami? This makes sense.

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The 14 Best Content Planning and Research Tools

Webbiquity

Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. 1) Google Scholar.

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Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time

Contently

Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. This could be due to some bias in Parse.ly’s sample size. Or maybe Facebook just decided to temporarily boost publisher traffic and quell the media’s collective freakout. Who knows?