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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179
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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

You can do this with: Paid search on Google or other search engines. The leader was social media, followed by paid search. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Investment is for resources, not ad dollars. Social media ads.

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A Review of Retargeting Strategies to Test

NuSpark Consulting

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

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Google updates policies on targeting minors: Wednesday’s Daily Brief

Martech

Such a consumer has no hesitation asking “them” a question on Facebook Messenger. The ability to save marketers time by skipping the spreadsheets is great, but the truly exciting part is empowering them to build solutions that were once impossible without engineering resources. Google updates policies on targeting minors .

Google 114
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8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. You’ve all heard the spiel—YouTube has 2 billion monthly users , it’s the second largest search engine, blah, blah, blah. Google Skillshop. Facebook Blueprint. Register Now.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 79