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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

highlight to tweet) Don’t just stick to regular social media tactics or blogging. Promoting businesses on social media such as Facebook and Twitter is huge these days. This could mean dismissing more popular methods such as Facebook ads. User-Generated Content. So what do you do? Partnerships.

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38% of People Don't Think Twitter Will Fix Platform Abuse

Hubspot

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. Source: Google. presidential election. Kipp Bodnar, HubSpot CMO.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

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Facebook’s Latest Acquisition Aimed at Improving Local Deals

readwrite

Facebook’s acquisition of Rel8tion, a stealth-mode startup out of Seattle, may hint towards the social network’s growing interest in the local advertising space. Using your Facebook profile info. But these phones, explained Taylor , are inherently social. Facebook Places As It Is Now.

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Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. These represent only a small sample of many factors included in the search algorithm.

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7 Inspiring Examples of Real-Time Marketing in Action

Hubspot

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pepsi hired a journalist with full press credentials to the event.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

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