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2011 B2B Marketing Trends

Webbiquity

Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Facebook. Post on Google Buzz. Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? Share this on Bebo.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

One may create leads through a variety of internet marketing strategies, such as SEO, social media, and pay-per-click (PPC). Difference Between Outbound Leads and Inbound Leads Typically, when we talk about “outbound lead generation,” we’re talking about telemarketing, email marketing, or direct mail.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

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Four SaaS Marketing Techniques (That You Might Have Overlooked)

Unbounce

The quiz targeted marketers and small business owners in the form of the Facebook quiz ad. Median conversion rates for classic PPC ads are between 3-6%, according to Unbounce’s Conversion Benchmark Report. Check out this sample of Google’s white paper for a little inspiration.). Case studies.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affiliates commonly use organic search rank and PPC marketing. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Machine learning algorithms build mathematical models based on sample data or “training data.”

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Affiliates commonly use organic search rank and PPC marketing. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. Machine learning algorithms build mathematical models based on sample data or “training data.”