Paul Gillin

OCTOBER 9, 2014

I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. Ello has no better chance of challenging Facebook than MySpace or Friendster. They will be disappointed. No one knows.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 26, 2014

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” If you ask the average person to define “social media,” you’ll get a wide variety of answers. Why Gallup, The WSJ, And TIME Are Dead Wrong About Facebook.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

OCTOBER 11, 2012

Make it Personal. With that in mind, make sure your posts have a personal tone. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! The Facebook founder acknowledged that great power carries great responsibility and pledged to be more responsive to the privacy concerns of members. Check out the wall posts on Facebook.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google. Expertise shouldn’t be concentrated in one person or department.

Case Studies 50

Case Studies Case Study Studies BtoB 50