Facebook, Google and Personalization

An End to B2B Social Media Madness

Marketing Craftmanship

MARCH 16, 2013

The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. Forget Facebook, Twitter and Google+. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter. It’s a brand liability.

Social Media

Social Media Media Merchandising B2B

Using Negative Publicity as Negotiating Leverage

Marketing Craftmanship

JULY 15, 2011

The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical. Shakedown of BMW of North America.

Classified Ads

Classified Ads Press Ideal Customer Profiles Ethics

B2B Marketing Zone

Marketing Craftmanship

An End to B2B Social Media Madness

Using Negative Publicity as Negotiating Leverage

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