LeadSloth

article thumbnail

5 Ways to Use Social Media in Marketing Automation

LeadSloth

When talking about Social Media, most people immediately think of Twitter or Facebook. It may take a while before potential clients are ready to buy or even want to talk to a sales person. Social Media. So it’s about having conversations with your (potential) clients rather than just blasting out your message.

article thumbnail

Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales.