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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. When we Google Thai restaurants, we expect results near us, plus driving directions from our current location.

Intent Data 198
Intent Data Work Management Marketing Management Bombora 198
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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

APRIL 25, 2017

Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Account-based marketing can use sales intelligence for a new level of personalization. Or In ‘n’ Out Burger vs. … any other burger.

Account Based Marketing 245
Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245
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