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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.

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Your competitors are doing SEO


It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. These tools will also check your site for things that are presumably very important to Google organic Search (yes, Bing , too, but what’s good for Google is good for Bing). Google’s tell?

How to Use Google Plus for Personal Branding and Establishing Author Rank

WindMill Networking

Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. The number one reason businesses are skeptical of the efficacy of Google Plus, in my experience, is having heard the “ Google Plus is a ghost town ” mantra so often they now believe it must be true.

How (and Why) to Map Your Company’s Digital Landscape


With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn. But “use” and “success” are two different things.

How to Build Search Engine Ranking Power with a Google Plus Brand Page

WindMill Networking

” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Web pages recommended by your network on Google+ were raised to the valuable front page of Google search results.

What’s wrong with search and social media marketing?


Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Facebook, Twitter, and Google+ can change the rules of what’s acceptable and who you can reach whenever they choose. Have you noticed a decline in the reach of your social posts on Facebook recently? Historically, media has been broken into three categories: Paid. Earned.

For ranking algorithms, AdAge is no Google


The bottom line is that AdAge is no Google when it comes to ranking algorithms. Google has probably spent a little more time on its ranking algorithm than AdAge, of course, and it is certainly more complex. Google’s algorithm actually has two parts–the query factors and the page factors. Google must test them to be sure that they are really improvements.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape. #PR: Top 100 Influencers & Brands Click To Tweet. Twitter Handle. PageRank (Normalised). 1. Twitter Handle. bekiweki. 100. 2.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. MarTech Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle.

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The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

Twitter Handle. PageRank (Normalised). 1. Twitter Handle. PageRank (Normalised). 1. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. ” on the topic. This is true in just about any major decision, including who we buy from. jeffbullas. 100. 2.

Google and Bing reveal that social influence bumps search engine results

grow - Practical Marketing Solutions

In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Google: Yes, we do use it as a signal. Google : Yes we do compute and use author quality. Bing : Yes. Bing: Yes.

Top 50 Content Marketing Thought Leaders

B2B Marketing Insider

So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter.   I also reached out to many of the great minds in marketing and asked them to predict the future of marketing. How do you gain authority on a topic without having an unlimited amount of time, money and people? The best way to do this?

Social business, the forest and the garden: Your intranet is not the Internet


Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Even if you use Google as your corporate search engine, you’ll notice that the results are not as accurate or crispy as the ones you get at Google quickly replaced Yahoo!

A Brief History of Search & SEO


And in its relatively short life, it’s matured and evolved rather quickly -- just look at how many changes Google’s algorithm alone has gone through. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub. When Page and Brin set out to create Google, that was one of the problems they wanted to solve. Source: Google.

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Open Source: Top 100 Influencers and Brands

Onalytica B2B

We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Open Source landscape. Twitter Handle. Google. Facebook. Twitter. Twitter Handle. WHAT ARE THE EXPERTS SAYING? ohhoe.

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11 Smart Content Marketing Tools for Every Budget

Vertical Response

Twitter – The popular social network is perfect for looking for content ideas as you can search for popular topics, or look at the Trends feature on the left side of the page, to see what’s peaking around the world or region. Google Calendar  – Google has created lots of nifty tools for businesses, and this is a really useful one. Good news! Get Ideas. Cost: Free. Cost: Free.

Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.” Google.

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. Facebook is currently the most used social media networking website in the world, with 1.5 Twitter Handle.

Best SEO Guides, Tips and Resources of 2010


How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The dangers of ranking No. 1 on Google by iMediaConnection. ** 5 Stars. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics. Google Instant and SEO. Post on Google Buzz.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Google Toolbar PageRank (More so for cross-referencing sites for outreach prioritization, but  toolbar PageRank is not a regularly updated metric and has  very limited value ).

6 Hot Tips & Tools to Optimize Your Content

Vertical Response

As a business owner, you’re doing all the right things; sending emails with good content to your customers, posting on social networks like Facebook, Twitter and Pinterest. Google Authorship. Chipper Nicodemus, our resident SEO expert at VerticalResponse wrote about the importance of setting up Google Authorship tied to your blog content. You may even have a blog. Yoast.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

It’s an incredibly exciting time and I thoroughly enjoy reporting on breaking news as it occurs in my 40,000+ member  Digital Health group on LinkedIn  and via Twitter, at  @Paul_Sonnier “ Ian Moyse  –  Board Member   Eurocloud (UK) , FAST & Governance Board Member   Cloud Industry Forum  . Twitter Handle. Twitter Handle. What Are the Experts Saying? Company.

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Digital Marketing landscape.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. FB: Facebook — This is kind of self-explanatory. Use “FB” to refer to all things Facebook. or Bing.

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Maximize Blog Traffic with Top 27 SEO Plugins


There is also a Premium version, which includes support and Google Webmaster integration. 2.  Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. Google XML Sitemaps. The Google XML Sitemaps plugin helps search engine bots crawl your website by generating a sitemap that reveals its structure.

How Facebook and Twitter Affect SEO


One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing. Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page). In addition to links posted on other websites, Facebook "likes" of your content and links to your site shared on Twitter and Facebook are playing an increasingly important role in organic search rankings.


Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! Analysis?

40 Essential SEO Terms Marketers Should Know [Glossary]


link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. Read a marketer's guide to understanding Google Panda here. 40 SEO Terms You Must Know!

An Exhaustive Guide to Exceptional Guest Blogging


Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Earning and maintaining a position at the top of Google isn’t just critical for your brand to gain exposure, it can be crucial to survival. Don’t just google “guest posts.” Or can it?

Google and Bing reveal that social influence drives search engine results

grow - Practical Marketing Solutions

In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Google:  Yes, we do use it as a signal. Google : Yes we do compute and use author quality. Bing : Yes. Bing: Yes.

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality.  With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics. Find her online @cliquekaila on Twitter.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors


Use both quantitative and qualitative competitive marketing analysis to glean actionable intelligence about the following key areas: Platforms: Does your competition stick to Facebook and Twitter, or are they using all social media networks equally? On Facebook, pay attention to how many people are “talking about this.”. What About SWOT Analysis? Image credit: Xhienne. Compete.


Inbound Marketing the Way God Intended


But until recently, when Google did a big check and adjustment to its algorithm, fake inbound marketing was outdoing the real thing. No, not at all.  We don’t care about their score, their Google PageRank number, or their Alexa ranking.  We don’t care where they show up on Technorati or on Guy Kawasaki’s AllTop. Image via Wikipedia. Let me explain.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. Wrong. Login.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Twitter Starts Testing Features for Businesses. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King".  Google Removes Page Rank from the Webmaster Tools. billion.

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. When did SEO become so complicated? The On-Page Factors. Duplicate Content.

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Top 7 Reasons Savvy Real Estate Pros Are Using Social Media

WindMill Networking

Social media channels such as Facebook, Twitter and Google Plus act as an extension of your website and blog. The Internet and social media have transformed traditional marketing methods paving the way for new media networking sites like Facebook, Twitter, LinkedIn, Reddit and StumbleUpon. Why do savvy Real Estate Agents use social media marketing?