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Your competitors are doing SEO

Biznology

It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. These tools will also check your site for things that are presumably very important to Google organic Search (yes, Bing , too, but what’s good for Google is good for Bing). Google’s tell?

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.

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How to Use Google Plus for Personal Branding and Establishing Author Rank

WindMill Networking

Are you taking advantage of the unprecedented opportunities Google Plus gives businesses and professionals? Take our Google Plus contributor, Mark Traphagen , for example. The number one reason businesses are skeptical of the efficacy of Google Plus, in my experience, is having heard the “ Google Plus is a ghost town ” mantra so often they now believe it must be true.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn. But “use” and “success” are two different things.

Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority. Twitter : @chrisabraham : 51.5k followers.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post.

Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Google Algorithm Updates. If you chase Google’s algorithm to optimize your blog and content, you’ll be frustrated. When customers trust you, then Pagerank and other such measures matter far less. Guest post by Celina Conner.

How to Build Search Engine Ranking Power with a Google Plus Brand Page

WindMill Networking

” With G+ brand pages, Google is practically giving you the search engine fish pond. Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. It is designed to be fully-integrated into all thing Google. Web pages recommended by your network on Google+ were raised to the valuable front page of Google search results.

What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Facebook, Twitter, and Google+ can change the rules of what’s acceptable and who you can reach whenever they choose. Have you noticed a decline in the reach of your social posts on Facebook recently? Historically, media has been broken into three categories: Paid. Earned.

For ranking algorithms, AdAge is no Google

Biznology

The bottom line is that AdAge is no Google when it comes to ranking algorithms. Google has probably spent a little more time on its ranking algorithm than AdAge, of course, and it is certainly more complex. Google’s algorithm actually has two parts–the query factors and the page factors. Google must test them to be sure that they are really improvements.

The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

Twitter Handle. PageRank (Normalised). 1. Twitter Handle. PageRank (Normalised). 1. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. ” on the topic. This is true in just about any major decision, including who we buy from. jeffbullas. 100. 2.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape. #PR: Top 100 Influencers & Brands Click To Tweet. Twitter Handle. PageRank (Normalised). 1. Twitter Handle. bekiweki. 100. 2.

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Top 50 Content Marketing Thought Leaders

B2B Marketing Insider

So in seeking to find out who is influential on B2B Marketing, I published my own imperfect list of the Top 50 B2B Marketing Influencers on Twitter.   I also reached out to many of the great minds in marketing and asked them to predict the future of marketing. How do you gain authority on a topic without having an unlimited amount of time, money and people? The best way to do this?

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Even if you use Google as your corporate search engine, you’ll notice that the results are not as accurate or crispy as the ones you get at Google.com. Google quickly replaced Yahoo!

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Google and Bing reveal that social influence bumps search engine results

grow - Practical Marketing Solutions

In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Google: Yes, we do use it as a signal. Google : Yes we do compute and use author quality. Bing : Yes. Bing: Yes.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

It’s an incredibly exciting time and I thoroughly enjoy reporting on breaking news as it occurs in my 40,000+ member  Digital Health group on LinkedIn  and via Twitter, at  @Paul_Sonnier “ Ian Moyse  –  Board Member   Eurocloud (UK) , FAST & Governance Board Member   Cloud Industry Forum  . Twitter Handle. Twitter Handle. What Are the Experts Saying? Company.

11 Smart Content Marketing Tools for Every Budget

Vertical Response

Twitter – The popular social network is perfect for looking for content ideas as you can search for popular topics, or look at the Trends feature on the left side of the page, to see what’s peaking around the world or region. Google Calendar  – Google has created lots of nifty tools for businesses, and this is a really useful one. Good news! Get Ideas. Cost: Free. Cost: Free.

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Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” Blending the classroom effectively for maximum effectiveness is the pursuit of effective teachers everywhere and Twitter is our tool that helps us educator ourselves on how to do that.” Google.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Google Toolbar PageRank (More so for cross-referencing sites for outreach prioritization, but  toolbar PageRank is not a regularly updated metric and has  very limited value ).

Open Source: Top 100 Influencers and Brands

Onalytica B2B

We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Open Source landscape. Twitter Handle. Google. Facebook. Twitter. Twitter Handle. WHAT ARE THE EXPERTS SAYING? ohhoe.

Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. Facebook is currently the most used social media networking website in the world, with 1.5 Twitter Handle.

6 Hot Tips & Tools to Optimize Your Content

Vertical Response

As a business owner, you’re doing all the right things; sending emails with good content to your customers, posting on social networks like Facebook, Twitter and Pinterest. Google Authorship. Chipper Nicodemus, our resident SEO expert at VerticalResponse wrote about the importance of setting up Google Authorship tied to your blog content. You may even have a blog. Yoast.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

How does the introduction of Google Instant change SEO tactics? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The dangers of ranking No. 1 on Google by iMediaConnection. ** 5 Stars. Twitter & Facebook links affect SEO on Google and Bing by Web SEO Analytics. Google Instant and SEO. Post on Google Buzz.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Digital Marketing landscape.

How Facebook and Twitter Affect SEO

SnapApp

One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing. Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page). In addition to links posted on other websites, Facebook "likes" of your content and links to your site shared on Twitter and Facebook are playing an increasingly important role in organic search rankings.

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

Google uses backlinks in their algorithm to determine how search engine results are returned. GA: Google Analytics i s a website and analytics reporting service created by Google that gives you various statistics in regards to website traffic. FB: Facebook — This is kind of self-explanatory. Use “FB” to refer to all things Facebook. or Bing.

CTR 34

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

There is also a Premium version, which includes support and Google Webmaster integration. 2.  Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. Google XML Sitemaps. The Google XML Sitemaps plugin helps search engine bots crawl your website by generating a sitemap that reveals its structure.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? We ‘Heart’ It! Analysis?

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. Read a marketer's guide to understanding Google Panda here. 40 SEO Terms You Must Know!

Inbound Marketing the Way God Intended

Biznology

But until recently, when Google did a big check and adjustment to its algorithm, fake inbound marketing was outdoing the real thing. No, not at all.  We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking.  We don’t care where they show up on Technorati or on Guy Kawasaki’s AllTop. Image via Wikipedia. Let me explain.

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality.  With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics. Find her online @cliquekaila on Twitter.

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Google and Bing reveal that social influence drives search engine results

grow - Practical Marketing Solutions

In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Google:  Yes, we do use it as a signal. Google : Yes we do compute and use author quality. Bing : Yes. Bing: Yes.

SEO 2

An Exhaustive Guide to Exceptional Guest Blogging

Writtent

Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Earning and maintaining a position at the top of Google isn’t just critical for your brand to gain exposure, it can be crucial to survival. Don’t just google “guest posts.” Or can it?

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

Use both quantitative and qualitative competitive marketing analysis to glean actionable intelligence about the following key areas: Platforms: Does your competition stick to Facebook and Twitter, or are they using all social media networks equally? On Facebook, pay attention to how many people are “talking about this.”. What About SWOT Analysis? Image credit: Xhienne. Compete.

SWOT 29

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. Google AdWords is the classic example of this. R. 24 SEO Terms You Must Know!

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

Then, we started hearing about a bunch of new Google algorithm updates named after animals that were rendering these old tactics ineffective. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. When did SEO become so complicated? The On-Page Factors. Duplicate Content.

URL 20

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content. Wrong. Login.

Top 7 Reasons Savvy Real Estate Pros Are Using Social Media

WindMill Networking

Social media channels such as Facebook, Twitter and Google Plus act as an extension of your website and blog. The Internet and social media have transformed traditional marketing methods paving the way for new media networking sites like Facebook, Twitter, LinkedIn, Reddit and StumbleUpon. Why do savvy Real Estate Agents use social media marketing?

Why B2B Blogs Aren’t Achieving SEO Success

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Having multiple URLs for the same content will cause PageRank to be split among these pages rather than being concentrated into a single URL, especially as others linking to the content link to a variety of URLs instead of a single URL. You can reach Galen at gdeyoung@proteusb2b.com and follow him on Twitter. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. Here’s a summary of the problems they shared and what to do about them.

URL 8

Infographics ROI

Client Bridge

Inbound Links - Use Google Analytics to measure links back to your infographics. Page Views - Google Analytics will also measure pageviews and unique views. SEO Ranking - Measure the pagerank of your infographics on major search engines such as Google and Bing. Subscribers - Measure blog subscribers (RSS and email), email subscribers, and followers on social networks such as Twitter, Facebook and LinkedIn. Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+. Tangible Metrics.

Why Social Media Really Matters

Customer Experience Matrix

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. If you’ve been wondering why Google should be concerned about Twitter and Facebook , that’s your answer. In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”. Summary: marketing has shifted steadily over time from passive to active consumer engagement. search marketing.

High Points on the Social Media Landscape

WebMarketCentral

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 8 Reddit 3,777 4,908,990 +114.6% 8 StumbleUpon 832 4,418,609 +38.6% 8 Delicious 2,735 1,623,083 +2,176.8% 8 Propeller 3,340 1,164,549 -12.1% 8 Mixx 589 879,108 +341.2% 8 Furl 19,326 164,949 +10.7% 7 Searchles 39,385 67,406 +25.7% 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs. Knol may lack Wikipedia's cachet, but it's a much friendlier place.

The Coming Consolidation in Social Networking

WebMarketCentral

Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. Social media sites are multiplying like rabbits.