Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Convince & Convert

AUGUST 20, 2013

Purchasing Google or Facebook advertising to drive awareness. Its real power lies in understanding how to use it correctly and choosing the right keywords. Do keyword research. Using the keywords you entered, Google will bring up a list of other relevant keywords that were actually searched for in the previous month.

SEO 159

SEO Keywords RSS Adwords 159

Sprout Social

OCTOBER 19, 2023

Scope the terms, hashtags and keywords to monitor No surprises here. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. But again, conversations relevant to your reputation go far beyond managing Google reviews. Let’s take a closer look at the benefits below.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up.

Social Media 102

Social Media Rules Automation Media 102

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. To me, a good blog is the best darned marketing tool on the planet!

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Convince & Convert

APRIL 24, 2015

From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. Use paid advertising via social media or PPC marketing to promote your blog and make it surface on any newer search.

Blogger 166

Blogger Best Practices Merchandising RSS 166

NuSpark Consulting

NOVEMBER 17, 2013

This is a quick and easy way to promote your business and it ushers in a new era of digital marketing with Twitter. A good way to accomplish this is retweeting positive feedback from customers, which is organic, free marketing. . The seamless blend of old and new Twitter techniques is the future of B2B social media marketing.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Thought leadership is a great tool, allowing you to stand out from the cluttered market. Build credibility and authority- An original thought process and opinion help establish your brand in the market.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

ClickZ

NOVEMBER 22, 2019

Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. It lets local teams customize bots to local markets. Allows you to acquire leads from comments on Facebook. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. Does it require coding? Customization.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. Social Media Marketing - The B2B process. Be up to date on recent developments in areas that are relevant to you and use insights you derive from that analysis to optimize your B2B social marketing campaigns.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Google Review Count: 312. Google Review Count: 192. 1) Google Alerts. Google Review Count: 418.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Convince & Convert

MARCH 19, 2013

In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. monitors the blog feed so when a new post is picked up by the RSS feed, it will automatically be delivered to the attached Twitter account for publishing there. Find More Relevant Content with BundlePost.

Social Media 167

Social Media Tools Product Media 167

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Do the same for the execs above you.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. You Aren’t Using the Right Keywords. But that doesn’t mean it works for everybody.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Simply put, its user base is not exactly friendly to businesses or marketers.

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Smashmouth Marketing

SEPTEMBER 4, 2009

I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well.

RSS 100

RSS Digg Tagging Blogger 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Connect to your most important keywords. Jumping through ROI hoops.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. Most digital marketing tactics take some time before there are end products for any actions taken. Content marketing , link building, and SEO are some I can easily think of. Because omnichannel marketing is a thing. Don’t be that person.

Curation 89

Curation Marketing Automation Services Content SMS 89

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Customer Experience Matrix

JULY 9, 2010

Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. Marketers have the same problem: they can’t use most of the content that’s available. HiveFire Curata aims to solve this problem by making it easier for marketers to extract usable content from the surrounding ocean.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Keyword Strategy. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Google Reader - still the easiest RSS reader going. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Smashmouth Marketing Blog - write an article.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. How did they do it? With a coupon code!

Social Media 100

Social Media ROI Media Lead Gen 100

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups. Click To Tweet.

Brand Identity 102

Brand Identity Branding FAQ Content 102

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus. I already resell marketing automation, but also have relationships with some of the other tools listed.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus. I already resell marketing automation, but also have relationships with some of the other tools listed.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create video emails?

Social Media 100

Social Media Tools Buzz Media 100