Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

JULY 26, 2010

But they do go to search engines and they type in questions with keywords. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Share this on Facebook.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users. Facebook tops Google for weekly traffic in the U.S. Albeit a strong one, and it should one of many tools you have in your marketing toolbox.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

SEPTEMBER 6, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. It’s easy to see how your content can be improved, without being an expert in search marketing.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Email marketing messages. Share this on Facebook. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JUNE 29, 2012

Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. That’s right, search engines like Google and Yahoo only care about words and links. And, each time you post you need a way of checking that each post is optimized for keywords.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Share this on Facebook.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MARCH 17, 2014

The first thing I do is market research , as I wrote about in my previous post here. I want to find out what titles are selling, what keywords are sought after most by the readers in my target audience. Google or other search engines. Twitter, LinkedIn, Facebook, Google+, and other social media sites.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

MARCH 24, 2011

What’s the quickest way to use videos for content marketing ? Used some content marketing text previously published about how to write a video script. Hyperlinked keywords. Content marketing with videos is essential if you want to get online marketing results. Share this on Facebook. Published blog.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). For one thing, I’ve learned that sometimes I am not clearly identifying keywords in the title or beginning paragraph, and sometimes I don’t use enough hyperlinks. Post on Google Buzz.

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

JULY 14, 2010

I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Write headline (compelling yet clear, keywords). Or, they forget that keywords must be in place (especially in first paragraph), or, you should include at least one hyperlink per 120 words.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 9, 2011

But they do go to search engines and they type in questions with keywords. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Share this on Facebook. Tweet This!

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

APRIL 7, 2011

Scribe catches everything and tells me things like “there are no primary keywords found.&# Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

NOVEMBER 14, 2012

But they do go to search engines and they type in questions with keywords. And they do go to Facebook , Twitter , and LinkedIn. Quite frankly, I think Google and the other search engines are improving their methods of correctly categorizing content to match people’s requests. Blog Marketing: How Readers Find Your Business.

SEO 100

SEO Internet Marketing Business Blogging Traffic 100

Writing on the Web

FEBRUARY 5, 2014

As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem. For example, my blog WritingontheWeb.com is listed under Content Marketing.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Share this on Facebook. Add this to Google Bookmarks.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Share this on Facebook. Add this to Google Bookmarks.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JUNE 30, 2011

I decided to try to encapsulate the main ingredients of successful online marketing systems – that was the main concept. The goal here is to get these keywords out onto the Web in as many different ways as possible. So this is the start of another series: How to Write a Series of Articles for Marketing. Tweet This!

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. That way, it can also be searchable when people type in keywords.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

MARCH 28, 2012

Anything that gives your business a marketing edge can’t hurt. When Google and other search engines crawl sites for relevant information, they want fresh content. Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100