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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. Example: utm_source=Facebook.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

No incoming martech makes a better case for this sort of incremental innovation than artificial intelligence. AI-Enhanced PPC Campaigns. For digital marketers, one of the most significant use cases for machine learning has been in Google Ads. (Remember what collaborating on a document looked like ten years ago? Definitely not.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC. What Is PPC (Pay-Per-Click)?

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Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. I worked a maximum of 10 hours a week. This blog post will tell you exactly why.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. 8 Hidden PPC Reports to Find Out” by Aaron Levy. SMX East 2017, Day 1.

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4 Advanced Targeting Techniques Every Facebook Advertiser Should Master

Hubspot

Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well. How the Facebook Ad Platform Differs. Most PPC advertisers come from a Google AdWords background, which is very rooted in “intent based” keyword searches.

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5 B2B Marketing Strategies To Explode Your Company's Growth in 2018

Albacross

Run PPC Ads. Google will always, always give paid ads more priority than organic rankings. Here’s what this means: You can run yourself ragged optimizing your site till you hit Position One, Page One of Google… but you still won’t get many eyeballs on your listing. After all, Google has dominated the search engine market.