Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. We then attempted to contact 900 LinkedIn profiles that also appeared in the ZoomInfo database.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

AUGUST 19, 2021

The data as a service industry focuses on an audience that really cares about data on a recurring subscription-based model, including people who work in master data management IT, marketing ops, and sales ops, explains Amit Rai, vice president and head of enterprise product and sales at ZoomInfo. “So ZoomInfo and the future of DaaS.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Service 130

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

JUNE 14, 2022

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

JANUARY 14, 2021

What’s more, data analyzed by ZoomInfo generally indicates that young companies and organizations seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020. Source: ZoomInfo. Series A funding went up 15%.

Paid Search Agency 162

Paid Search Agency Companies Zoominfo Startups 162

Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The following metrics will give you a good idea of how misaligned your teams currently are: Percentage of marketing-generated leads that sales follows up with.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JUNE 27, 2018

On average, businesses generate $6.50 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). Facebook is the most influential social media channel; 19% of purchase decisions are influenced by Facebook posts ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Users of the app are generating multiple job offers and big-name companies are turning to the app for their recruiting efforts. And it’s working.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Users of the app are generating multiple job offers and big-name companies are turning to the app for their recruiting efforts. And it’s working.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Martech

JUNE 1, 2023

With one click, the GPT-4 integration will recognize the data’s subject matter and generate insights without any prompts. The digital services provider introduced TaskGPT, a customer service application for clients that uses generative AI. Get MarTech! In your inbox. Business email address Subscribe Processing.

Godaddy 87

Godaddy Planning Paid Search Agency Zoominfo 87

Zoominfo

NOVEMBER 20, 2018

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Marketing attribution enables marketers to optimize their strategies and allocate budget and resources to the channels that generate the most conversions. 78% plan to adapt or increase their use of cross-channel attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

FEBRUARY 19, 2018

61% of US marketers use social media for lead generation ( source ). B2B Social Selling with Facebook. 81% of people find unsolicited Facebook messages from salespeople creepy, and 78% are turned off by friend requests from sales reps ( source ). The post 48 Shocking Social Selling Statistics appeared first on ZoomInfo Blog.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

JUNE 12, 2019

Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Contact ZoomInfo Today to learn how we can boost your sales and marketing efforts. The post 5 Must-Follow B2B Sales Influencers appeared first on ZoomInfo Blog.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. Let’s get into it! That won’t change.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Featured Video: How to Add Facebook Purchase Pixel Event Code.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. He’s created five multi-million dollar companies and is a 7 th -generation entrepreneur. If you’d like to hear from Jay himself and even ask him a question or two, join us for a live Facebook Q&A on March 21 st !

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Zoominfo

FEBRUARY 25, 2018

General inconsistencies can cripple the impact of your social media presence and can give the impression your accounts are not current. Check out our Twitter and Facebook banners below. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

DECEMBER 4, 2019

Modern job candidates practically live on social media, especially candidates from younger generations. Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. If you want to improve your recruiting strategy, contact ZoomInfo today.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Word of mouth recommendation still ranks as one of the most trusted sources of advertising, and as a result, is able to generate nearly 2x the amount of sales as traditional paid advertising ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JUNE 17, 2019

For more information on social selling, check out the following blog posts: The B2B Sales Rep’s Guide to Facebook. Clearly, warm calling is a much more efficient way to generate leads and boost sales than cold calling. To learn more about ZoomInfo and how we can help you reach your sales productivity goals, contact us today!

Cold Calling 189

Cold Calling Zoominfo B2B Sales Statistics 189

Zoominfo

DECEMBER 5, 2018

Instead of seeing posts generated by a complex algorithm, users can “upvote” or “downvote” posts based on how interesting, engaging and relevant they are. Audience size: More general subreddits can have hundreds of thousands of subscribers, while more niche topics will have much smaller audiences. /r/Entrepreneur. /r/SEO.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Zoominfo

OCTOBER 8, 2018

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” And if your Facebook timeline is any indication, it’s safe to say people love taking quizzes. For more information about generating high-quality B2B leads , contact ZoomInfo today.

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. I just went through the hiring process for the Demand Generation Manager position on our team, and let me tell you: I had to sift through a lot of BS before I found the stellar demand gen expert who ended up joining our team. Let me know how it goes.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Planet Fitness and 305 Fitness have both started offering live-streaming services on Facebook and YouTube.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Social networking on sites like Facebook, Twitter, LinkedIn, Plaxo and ZoomInfo is a great way to build your exposure and your leads.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Zoominfo

JUNE 30, 2019

Ultimately, the project generated close to 3,000 influencers who Philips then categorized and analyzed based on their level of engagement with the brand. Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

SEPTEMBER 25, 2018

Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, YOU want to generate better leads, close more sales and grow your accounts, and Accelerate!

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Zoominfo

OCTOBER 2, 2019

Even Facebook, which has over 2 billion monthly active users, began by focusing on a narrow segment (American Ivy League students) before scaling. Providing a stellar customer experience creates positive word-of-mouth through social media and user-generated reviews. Learn more about ZoomInfo by contacting our sales team today.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Zoominfo

JUNE 4, 2018

Facebook likes. Lead Generation: When tracking lead generation, focus on conversions for maximum impact. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement. So, which data points are the common culprits? Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jon Loomer Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100