Zoominfo

JUNE 20, 2019

The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.” Yeah, that would be weird.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 23, 2023

Nor is it a television, radio, or online commercial. Can you generate leads with content marketing? Content marketing generates leads because it helps to attract more potential customers to your business. The best way to generate leads with content? Content marketing isn’t advertising. It’s not a billboard or poster.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

ClearVoice

APRIL 2, 2021

Cost per impression is most useful in traditional marketing methods like television, radio, magazines, and billboards. Consider television advertising, for example. Examples of cost per impression: Boosting Facebook posts : Facebook allows businesses to boost posts so the posts can be seen by a larger audience.

Cost Per Thousand 78

Cost Per Thousand Impressions Paid Content Cost 78

Convince & Convert

FEBRUARY 5, 2015

Leading into the Super Bowl, Newcastle Brown Ale generated headlines in many publications (including this fabulous blog ) for innovatively testing brand-to-brand crowdfunding to help pay for and appear in the company’s coveted “Big Game” ad. Companies frequently form strategic partnerships to market to new audiences or generate publicity.

Paid Search Agency 129

Paid Search Agency Ads Branding Brand Identity 129

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads! Dunkin’ Donuts went 12 minutes.

Campaigns 134

Campaigns Planning Tips Branding 134

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 This makes Facebook a great tool for building relationships with current and potential customers and increasing brand awareness.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

readwrite

APRIL 17, 2013

Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. Facebook is expected to charge nearly $1 million for these new ads, which are designed to leverage Facebook’s massive scale — but not the company’s vaunted “ social graph.” Men over 30.

Facebook 40

Facebook Paid Search Agency Television marketing Planning 40

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Video works great for social media and other lead generation channels, but it may not be the best mode for in-depth, technical content pieces for the end of your sales funnel. Facebook and Google will always modify their algorithms and come out with new features.

Top of Funnel 161

Top of Funnel Lead Ranking Lead Scoring Leads 161

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. but won’t generate net new viewers. but won’t generate net new viewers. Is Social TV Overrated? Is Your Mind Changed?

Twitter 134

Twitter Research Television marketing Bandwidth 134

Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. For tomorrow’s next-generation companies, displaying ads on your screens is only the first goal. It may outperform Google and Facebook in advertising and content, producing ad revenues.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

NuSpark Consulting

APRIL 28, 2012

I still do when my clients ask me; radio, television, print, outdoor, etc. Example: I’m on Facebook and engage in your brand (like a post). I may go to Google and perform a branded search for the firm I liked on Facebook. Now back to analytics and getting ready to measure social media ROI for lead generation.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Biznology

MAY 1, 2018

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world. It comes down to this: nobody wants to disco in an empty club.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Vidyard

APRIL 30, 2015

Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. Your brand’s got a friend in Facebook. Here are a few ideas. And with more than 2.3

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

ClearVoice

JULY 14, 2020

How to develop a YouTube strategy tailored to different generations. Unsurprisingly, this number is light years beyond the 51 percent of Gen Z who say they use Facebook. Gen Z likes to share YouTube content with older generations. The most successful content on YouTube is made FOR YouTube. YouTube #marketing Click To Tweet.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

KoMarketing Associates

MAY 29, 2014

After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. We Wouldn’t Have The Same Repeated Messages.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

Marketing Insider Group

JULY 13, 2020

The first television commercial combined two familiar things – a black and white magazine photo of a clock sitting on the screen while an announcer read radio copy. Q: What would the younger version of you offer for recommendations to a new generation just getting started in marketing?

CMO 204

CMO Marketing AI Paid Search Agency Work Management 204

Convince & Convert

FEBRUARY 26, 2015

While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun. The campaign, which was conducted in partnership with Twitter, reportedly generated 29,250 mentions—91 percent of which were positive. The key takeaway?

Social Media 143

Social Media Branding Brand Identity Media 143

Brandpoint

AUGUST 17, 2022

The general public can only take so much political news on TV, radio, Facebook and Twitter. Generating media placements will continue to get easier as the communal mindset shifts to the upcoming holiday season. Election fatigue is real. Increased polarization among the electorate doesn’t help.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Anyword

JUNE 13, 2022

This is why we’re going to take you through how to leverage AI copywriting in all of your marketing content needs, and how this AI-generated copy can boost your overall performance using powerful predictive analytics. AI writers hold the power to not only generate entirely new content, but also improve any existing copy a marketer may have.

Copywriting 97

Copywriting Planning Landing Pages Paid Search Agency 97

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation?

Planning 164

Planning Work Management Zoominfo Storytelling 164

QuanticMind

OCTOBER 9, 2023

When rolled out correctly, direct response marketing can be a highly effective means of quickly generating leads and guiding target audiences through the sales funnel. The major distinguishing feature between the two, though, is prioritization—direct response ads aim to drive an instant action with a focus on generating quick results.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets?

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

ClearVoice

OCTOBER 27, 2023

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Sprout Social

NOVEMBER 29, 2021

Consumers expect detailed product listings that make the most of a network’s capabilities by showcasing user-generated content, reviews, live video and more. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 142

Buy Branding Brand Identity eCommerce 142

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Martech Advisor

AUGUST 30, 2019

For the first time, consumers are more invested in mobile content compared to television. Virtually every device, from television to computers and tablets, are losing out audience share to mobile. Tell us about your experience on LinkedIn , Facebook , or Twitter. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

illumin

JANUARY 30, 2019

The cost of a television spot during Super Bowl 52 was over $5 million. But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. million new televisions could be sold in the U.S In 2018 marketers spent $408 million for in-game messages.

Advertisements 47

Advertisements Advertising Television marketing Marketing & Strategy 47

Convince & Convert

JANUARY 19, 2016

I said as much on my Facebook page, when I posted: Most people agreed with my point, some did not. And even though I was pilloried on my own Facebook page for trying to “make the rules” for social media practitioners, I’m going to do just that right here. But when companies get involved, it’s a mine field.

Rules 161

Rules Social Media Media Television marketing 161

Biznology

FEBRUARY 2, 2017

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Or send him your Twitter and Facebook follower lists. I love this guy.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Convince & Convert

JANUARY 10, 2014

By generating social media engagement with the content, the playlist can always be changing. ” “Every other one of my friends on Facebook,” Jeff says, “is posting a video of themselves throwing boiling water out their door.” ” Lessons on Implementation: Listen. .”

Curation 129

Curation Television marketing Content Skype 129

Biznology

AUGUST 8, 2016

By comparing social media reactions (via sentiment and volume) across various networks, Kmart was able to determine the effectiveness of an advertisement online, on television, and the reaction after a follow-up advertisement. Feed the Catittude rose to the top five most-engaged Facebook pages, as measured by SocialBakers.

Case Study 80

Case Study Case Studies Social Media Paid Content 80