How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. They include Indium Corp., There’s also a third vital term: Money.
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