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Industrial Marketing Today
MAY 31, 2010
I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. By default, search engines will use words from your first paragraph if you don’t specify a description tag.
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
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Industrial Marketing Today
APRIL 21, 2010
How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Get Engineers Can Sell white paper now.
Industrial Marketing Today
AUGUST 10, 2010
However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.
Industrial Marketing Today
JULY 23, 2010
Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. And yes, it does cost money.
Industrial Marketing Today
AUGUST 3, 2010
Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. Intimacy: This is measured by looking at the search terms used to find your site. In Google Analytics look at Traffic Sources > Keywords. He is the Founder & President of Tiecas, Inc. –
Industrial Marketing Today
MAY 21, 2010
Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.
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