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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. The Evolution of Search and Social. The Death of SEO. The Definition of SEO. Perhaps.

Search Traffic Declining? You’re Not Alone (and What to Do About It)


If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. How to Get Your Traffic Back. Experiment.

Seven Expert Search Engine Marketing Guides


Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Paid Search Ad Copy: Five Things Newbies Don’t Know by ClickZ. Share this on Facebook.

Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards

KEO Marketing

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. website traffic, brand. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. engineering from St. B2B Marketing.

48 Phenomenal SEO Guides, Tips & Tactics


Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics.

21 Spectacular SEO and Search Marketing Stats and Facts


Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? Facebook’s share was about 8%.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What’s the key to generating more inbound marketing leads? Social media may be good for 99 things, but lead generation ain’t one of them. But why?

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How to Write Headlines That Get Shared And Drive Traffic


This idea of sharing without reading generated a bit of a storm a few years ago. might have a solution. I’ve been playing around with pre-testing headlines in Facebook. This will be the link you’ll use in your Facebook ad. Ideally, you’d be pointing traffic to a page on your site. Headlines make the blog post. It’s just a few little words – how hard could that be?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. website traffic, brand. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. engineering from St. B2B Marketing.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 2013 Search Engine Ranking Factors – Matt Peters, Moz. great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Baidu Search Engine Optimization Guide – SEOChat.

The 17 Best Keyword Research Tools for SEO and SEM


What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. That’s where keyword research comes in.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. Others are using all of them. But most are using at least a few.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space.

24 reasons SEO and social media are inextricably linked


59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing  refers to the process of gaining website traffic or attention on social media sites in the same way.

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B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. website traffic, brand. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. engineering from St. B2B Marketing.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Similar to live blogs, session recaps are a fantastic way to garner links and drive traffic. Lead Generation Search Engine Marketing Blog Search Engine Optimization So instead, here are 12 simple ways to build links through events: Pre-Show. 1. Registration. Probably not.

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Unraveling the Mysteries of How Pinterest Generates Business!

WindMill Networking

Rebecca’s Soap Delicatessen generates more website traffic from Pinterest than any other site. Although some naysayers initially decried the platform as being unnecessary considering the other options out there, social media marketers were quick to discover that Pinterest could generate an incredible source of website traffic – and income. Create boards.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up?

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Maximize Blog Traffic with Top 27 SEO Plugins


Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. The most complete WP on-page search engine optimization plugin to date, according to its developer. Another great plugin for on-page search optimization. NextGEN Facebook. Squirrly.

KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website.


10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. But It Works Nicely.

Google demands your papers with the Hummingbird algorithm update


In order to foil misbehavior and to tamp down as much of the wonton manipulation of search, Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior patters, and patterns of impact and penetration. Once you start optimizing for search you can never stop. Search Bourse. The third! And,

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Optimize for search engines. How will this generate traffic? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.

Are Complaints the Biggest Social Media Traffic Drivers?

WindMill Networking

The post has had over 50,000 views and is easily found in the search engines. So let’s talk about the dark side of social media traffic I work with Brands as well as small businesses to help them create and implement the right social media strategy for their business. Parents started to complain on Diva’s Facebook wall and Diva removed the complaints.

The bloggers are the victims of bad blogger outreach


blogger might love a brand and want to do all he can to promote it, but at the end of the day, his top priority is gaining traffic and credibility for his website. Blogger Outreach Blogging Internet Marketing Public Relations Social Media Marketing Blog Brand dale carnegie Directories earned media edward bernays Facebook Google public relations Search engine optimization social media

Spending more time on SEO than adding value to Google?


Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Stop wasting all of your best words on Facebook, Google+, Pinterest, Tumblr, and Twitter!

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Sadly, many B2B companies are missing a crucial element of making their website an engine of company growth – a blog. The description is often displayed on a search engine results page under the blog title. And so on.

The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

As long as Google’s search algorithm remains a mystery, you’ll never know what type of optimization tipped your site from page 3 to page 1. ” Speed has been a factor in Google search rankings since 2010. And when your page loads slower, you’re killing your conversion rates, and your search engine rankings. Really Simple Facebook Twitter Share Buttons.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense. About Us.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

B2B Marketing: Facebook vs. LinkedIn. B2B Marketing: Facebook vs. LinkedIn. Facebook? Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. How Social Is B2B? How Social Is B2B?

Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO


Image via CrunchBase. I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google. You’re interested in more search traffic so more people will find and use your business. There’s a reason Facebook, Instagram, Twitpic, Vine, and others get so much content uploaded daily.

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10 Ways to Use Social Networks for B2B Marketing


Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . While going overboard isn’t necessary (and could have negative effects), make sure to do something unique with the headline to generate more clicks. Blogging Content Marketing Search Engine Marketing Blog

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

Facebook Uses Mobile Video to Take Over the World


The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it’s becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world. And With it Facebook.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “Revenue acceleration via sales & marketing strategy, demand generation, sales pipeline & process improvement, retention & renewals.”

A simple local brick & mortar small business web strategy

Confluent Forms

Get locally listed for location-related searches Search engines are getting better and better at local searches, meaning that they will either know your location and use that as a factor in the results they return, or the user will have entered their location into the search query. What would a mobile-searcher be looking for if they landed at your site?