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Trending Sources

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. The Evolution of Search and Social. The Death of SEO. The Definition of SEO. Perhaps.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. How to Get Your Traffic Back. Experiment.

Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards

KEO Marketing

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. PHOENIX, Ariz., About KEO Marketing.

Seven Expert Search Engine Marketing Guides

Webbiquity

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Paid Search Ad Copy: Five Things Newbies Don’t Know by ClickZ. Share this on Facebook.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. website traffic, brand. preference, lead generation) isn't new, just more intense. Be more human—write for people, not segments or search engines. • inbound lead generation with more targeted, proactive campaigns. engineering from St. Look for.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. A list of link-building opportunities based on what you’re looking for is generated for you.”

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How to Write Headlines That Get Shared And Drive Traffic

Act-On

This idea of sharing without reading generated a bit of a storm a few years ago. I’ve been playing around with pre-testing headlines in Facebook. This will be the link you’ll use in your Facebook ad. Ideally, you’d be pointing traffic to a page on your site. While readers are the most important audience, we can’t very well neglect search engines, either.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. One often overlooked tactic that can potentially have the greatest impact is referral traffic. Lead Generation

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. website traffic, brand. preference, lead generation) isn't new, just more intense. Be more human—write for people, not segments or search engines. • inbound lead generation with more targeted, proactive campaigns. engineering from St. Look for.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What’s the key to generating more inbound marketing leads? What is the source of the largest share of social traffic to websites? (It’s But why?

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? Facebook’s share was about 8%.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. 3: The Nine Best Facebook Marketing Tools. #4:

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Search Engine Optimization b2

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. website traffic, brand. preference, lead generation) isn't new, just more intense. Be more human—write for people, not segments or search engines. • inbound lead generation with more targeted, proactive campaigns. engineering from St. Look for.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

This idea of sharing without reading generated a bit of a storm a few years ago. I’ve been playing around with pre-testing headlines in Facebook. This will be the link you’ll use in your Facebook ad. Ideally, you’d be pointing traffic to a page on your site. While readers are the most important audience, we can’t very well neglect search engines, either.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 2013 Search Engine Ranking Factors – Matt Peters, Moz. A great study which polled 120 well-known SEO professionals and asked them about search ranking factors. Baidu Search Engine Optimization Guide – SEOChat.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. If you have some existing pages that are generating links, you can look to replicate this strategy across website pages. What competitive websites are currently ranking in search results? Enjoy!

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. Others are using all of them. But most are using at least a few.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up?

10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models. Here are the 10 most inspiring digital marketing stories of 2016.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Similar to live blogs, session recaps are a fantastic way to garner links and drive traffic. Lead Generation Search Engine Marketing Blog Search Engine Optimization So instead, here are 12 simple ways to build links through events: Pre-Show. Registration. Probably not.

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SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]

Hubspot

Thanks to the internet, it's easier for prospects and leads to find businesses by simply conducting a search or checking out social media. Now, it's more important than ever to have well-optimized business pages across search engines and social media platforms so your business can be found and so you can generate more leads. >" src="[link]. Facebook. Pinterest.

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Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

Want to maximize your blog traffic? Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. The most complete WP on-page search engine optimization plugin to date, according to its developer. Another great plugin for on-page search optimization. NextGEN Facebook. Squirrly.

24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

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5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Sadly, many B2B companies are missing a crucial element of making their website an engine of company growth – a blog. The description is often displayed on a search engine results page under the blog title. And so on.

Unraveling the Mysteries of How Pinterest Generates Business!

WindMill Networking

Rebecca’s Soap Delicatessen generates more website traffic from Pinterest than any other site. Although some naysayers initially decried the platform as being unnecessary considering the other options out there, social media marketers were quick to discover that Pinterest could generate an incredible source of website traffic – and income. Create boards.

KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. PHOENIX, Ariz., About KEO Marketing.

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Optimize for search engines. How will this generate traffic? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken. But It Works Nicely.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree photo and video is something that’s currently available to be published on Facebook, but I’m sure that other social media platforms are going to quickly follow suit. Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity. Chat Bots.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. Create virtually any type of social media campaign: giveaways, coupons, photo/video/hashtag contests, polls, quizzes, games, landing pages for downloads, Facebook page apps, and more. Generate traffic and leads from social media.

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5% Why start there?

10 Ways to Use Social Networks for B2B Marketing

Webbiquity

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

Google demands your papers with the Hummingbird algorithm update

Biznology

In order to foil misbehavior and to tamp down as much of the wonton manipulation of search, Google has implemented authorship associated with real names, real identities, reputation, track record, share-worthiness, popularity, true organic behavior patters, and patterns of impact and penetration. Once you start optimizing for search you can never stop. Search Bourse. The third!

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