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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

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Aprimo Marketing Studio Expands the Scope of Marketing Automation

Customer Experience Matrix

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Consumer-oriented systems generally limit themselves to outbound email and multi-step campaigns, and sometimes provide real-time recommendations to call centers and Web sites.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Google Announces New Offerings in Real-Time, Mobile and Social Search. University of Missouri Researchers Find Search Process Affects Cognition and Emotion.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Want to know what keywords your competitors rank for and are bidding on in paid search?

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Use Competitor's Reputation to Differentiate and Boost Search Ranking

Hubspot

The brilliance of this seemingly unbelievable practice was revealed by Polly Sumner, Chief Adoption Officer at salesforce.com. Through using inbound marketing to build the SEO authority of your site and mentioning competitor keywords you can create the opportunity to funnel search engine traffic away from competitors.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. They include Indium Corp., There’s also a third vital term: Money.

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