Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. By default, search engines will use words from your first paragraph if you don’t specify a description tag.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Convince & Convert

AUGUST 20, 2013

Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate. Simply having one doesn’t make it generate results. Purchasing Google or Facebook advertising to drive awareness. Search Engine Optimization (SEO).

SEO 159

SEO Keywords RSS Adwords 159

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Generate Quality Leads. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Valasys

JULY 20, 2020

The marketing team from these companies can invest in Paid-Ads and generate further notable results; the price of paid campaigns is relatively affordable in all platforms. Some channels, like Facebook and Instagram, offer brands to promote for $1 per day aimed at impressions. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus. Platforms.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I write about the lead generation process in detail on the website. I am also active on Google Plus. Platforms.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Generate Quality Leads. Worst case scenario? Engage Your Audience.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Webbiquity

AUGUST 17, 2012

Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Will it be a hit or miss? Information Era.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy PageRank Peer-to-peer 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Envy

AUGUST 22, 2017

Whether you're gauging your own social media performance, competitors' or opinion leaders', better monitoring can help you leverage your social marketing activities and optimize your social media strategy to generate MQLs effectively. Keyhole is a freemium service that lets you run relatively basic searches for free.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Ranking 60

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Because the search and tagging are highly automated, Curata says a typical client processes 40 to 80 articles each day in about 20 minutes. The trick to making this work is efficiency. ranking the selected articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Outbrain

JANUARY 29, 2020

After all, in the long run, when you compare it to popular acquisition channels like advertising and influencer marketing , generating leads through content marketing often works out cheaper in the long run. And through your research, you discover that the keyword “how to make a dog collar” has good search volume with limited competition.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. Statistics show that the more frequent the posts, the better your lead generation.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Marketing Insider Group

JANUARY 28, 2015

At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. When we compared that to a branded search, like “SAP big data,” we found that there were 3,000x more people every month searching for the generic big data question.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites. A well-executed and recognizable example is Google News—for any search you perform, Google allows you to see a summary of top news on it.

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Biznology

NOVEMBER 5, 2013

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. Hummingbird’s Secret.

Spending 80

Spending Paid Search Agency Google SEO 80

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 3, 2010

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. Intimacy: This is measured by looking at the search terms used to find your site. In Google Analytics look at Traffic Sources > Keywords. He is the Founder & President of Tiecas, Inc. –

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

LEADership

OCTOBER 8, 2013

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic.

Conversion 40

Conversion B2B Thought Leadership Lead Ranking Lead Scoring 40

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Hubspot

MARCH 29, 2013

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption.

Google 28

Google RSS Aggregators Social Networks 28

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. I use it to research key words/phrases that people are using to search for answers to their particular problem. That led me to other popular search terms like blog content creation, content creation help, online content creation etc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. My take: Go back to the drawing boards and brainstorm with your R&D, engineering, sales and marketing people to make a list of problems that existed and are solved by your offerings.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

MAY 8, 2012

20 Simple Ways to Generate More Blog Subscribers. Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. 7) Search Engine Optimize Your Content. 2) Demonstrate the Value of Subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40