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3 pro tips: How to build brand awareness with ads in email

Liveintent

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. digital ad spend in 2022. The result?

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Digital Privacy Landscape Changes You Need to Know

Heinz Marketing

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. More ads on a site mean more cookies generated per page.

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3 privacy-centric solutions for marketing compliance

Martech

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

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3 Powerful Ways to Use Social Proof in Email Marketing

Litmus

By leveraging social proof in email—whether it’s a testimonial, number of “likes,” or user-generated content—it reinforces brand trust with your subscribers. MatchesFashion sent a welcome email directly promoting their social channels (Instagram, Twitter, and Facebook). To put it simply, people trust people. Learn more.

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You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Pro: $100/month with all the features of the basic plan, advanced analytics, lead generation tools, marketing integration, and space for 1,000 videos.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

While CCPA applies to businesses that serve Californian citizens, companies must satisfy a few criteria such as, they should have annual revenue of $25 million, out of which at least 50% of revenue is generated from the sale of Californian consumer data. Update Your Privacy Policy. Tell us on Twitter , LinkedIn , or Facebook.