KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events. Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Launch Marketing

JUNE 28, 2023

It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Contact us today or request a free marketing consultation!

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. There is very little low hanging fruit in the SEO landscape.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

MAY 14, 2019

Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Consider the longer tail terms that are most relevant to the post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

DECEMBER 14, 2017

Insights for digital marketers: Visitors to your site expect a smooth and user-friendly experience whether at they’re using a computer or a mobile phone. Also, paid search marketers need to carefully analyze the ROI from mobile and desktop campaigns and better allocate budget across devices. released in June 2017.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. You can reach millions of people online – far surpassing any traditional marketing model.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Images via Ascend2: Search Engine Optimization Tactics. Use Google Search Console to find the URLs that link to 404 pages on your site.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Use social media.

Traffic 100

Traffic Blogger RSS Opinions 100

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

OCTOBER 20, 2015

Our browsing habits and search engine usage has undergone a significant shift over the past decade. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. The trend continues to just over 70% by 2019.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. Final Thoughts.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

SmartBug Media

MARCH 19, 2021

Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. Social Media Examiner helps inbound marketers discover how to best use social media marketing to connect with customers and, in turn, drive traffic back to their website.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Stevens & Tate

JULY 27, 2020

While such marketing can still be very useful, it’s not always a cost-effective option for smaller businesses. It’s one of the reasons why most businesses have set up websites and social media pages (such as on Facebook). What Is Inbound Marketing? This is a form of inbound marketing. Set Up A Blog.

Inbound Marketing 76

Inbound Marketing Marketing Strategy Marketing & Strategy Business 76

seo.co

AUGUST 20, 2020

. + The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Conclusion.

SERP 111

SERP Paid Content PPC Cost Per Click 111

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate. They may even be people who fall outside your demographics if you’re generating leads automatically.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Sites at top of the search engine results pages are being rewarded for links from authoritative sources and high quality content. With more than 2.6

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Reddit and Quora Marketing.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Hinge Marketing

AUGUST 21, 2014

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Search engine optimization.

Lead Generation 48

Lead Generation Generation Leads Lead 48

B2B Marketing Traction

OCTOBER 16, 2015

At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ). We decided to begin by optimizing their website and implementing a blog and social media marketing. Traffic on the website started creeeping up slowly.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Go Beyond SEO

JULY 27, 2018

These five ideas will be marketing a much easier process. One third of all potential clients start their search online, so you need to make sure your website is easy to find, up-to-date, and mobile ready. 70 percent of law firms generate new cases just from their website. Have an Up-to-Date Website with Proper SEO.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Valasys

OCTOBER 15, 2020

You likely have a lot of competition (no matter your industry), and your marketing is what can separate you from the pack. While you can market on TV, on the radio, in the local paper or other ways to reach your local audience, online marketing has taken off in recent years. Rank Higher on Search Engines.

Google 52

Google Business Ideal Customer Profiles Profiling 52

Optinmonster

DECEMBER 4, 2019

By 2022, video consumption will take up 82% of internet traffic. All smart marketers know that using videos is one of the best digital marketing best practices. In 2019, 87% of marketers are using videos in their digital marketing plan, and it’s working for them. Which keywords have the highest traffic?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

MARCH 6, 2017

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. Trellis reports that over 90% of people searching online will not go past the first page of results on Google. How do I get more traffic to my website?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

KoMarketing Associates

OCTOBER 25, 2013

Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

Link Building 120

Link Building Ad Building B2B Trade Show 120