Oktopost

MAY 12, 2021

For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Facebook Groups. Facebook Groups offer convenient business pages which allow comments and questions from your members. A Microsite on Your Website. What is a Brand Community?

Communities 121

Communities Ad Building Brand Identity Branding 121

Anyword

SEPTEMBER 9, 2022

Engagement is the name of the game — whether you post on Facebook, Instagram, Twitter, or Pinterest. Facebook now has approximately 10 million active users. Instagram is the prime platform for engagement — marking 81% engagement versus Facebook’s 8%. Or Facebook? But on Facebook, it’s a slightly different story.

Social Media 98

Social Media Conversion Media Tips 98

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Upon entry, fans must wait until December 3rd to find out if they are selected.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

xiQ

DECEMBER 15, 2021

It’s time for field marketers to shift gears from in-person lead generation efforts to focusing on more targeted ABM campaigns by tapping into their versatile expertise. Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds. SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Convince & Convert

AUGUST 15, 2013

What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. How much science can you fit into six seconds ?

Microsite 125

Microsite Social Media User-Generated Content Communities 125

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Share this on Facebook. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Hubspot

NOVEMBER 11, 2020

Images, text, and links need to be shown off just right -- otherwise, readers might abandon your content, if it's not showcased in a way that's appealing, easy to follow, and generates more interest. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Facebook. , Check 'em out, below.

Design 101

Design Examples Best Practices Microsite 101

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That's generated a good amount of traffic and leads. Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Facebook (82% vs. 80%). Perspective on the B2B Demand Generation Benchmark Survey Report.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. That’s generated a good amount of traffic and leads. Social media is not a silver bullet for lead generation.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Content Standard

OCTOBER 25, 2014

The company considers the studio to be a way to further its focus on next-generation travelers through original content marketing. ” The push for branded content may be more urgent now that marketers are turning away from Facebook. Meanwhile, clicks that ended at Facebook dropped to just 10 percent from 31 percent.

Microsite 40

Microsite Television marketing Content Social Networks 40

Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. There are a variety of placements, from opt-in lead forms to clickable video to customizable in-app microsites. And you gain valuable first-party data from your newly acquired leads.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

SugarCRM

DECEMBER 11, 2013

Microsites. Social Facebook. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. Optimize Your Signup Forms and Popup Boxes.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles. biznology.com).

Social Media 80

Social Media Social Marketing Media Planning 80

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. Demand generation? We build Flash AS3 games along with Flash AS3/XHTML apps for Web and Facebook applications. Build traffic, members, and recommendations for a Facebook fan page. The phenomenon doesn’t appear to be slowing down.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Content Marketing Institute

SEPTEMBER 6, 2018

4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. Four weeks after its initial print run, the book was generating $42 in revenue for every dollar it spent; and the immediate increase in demand spurred two additional print runs and a corresponding microsite. million unique visits.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Hubspot

JUNE 9, 2010

As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Facebook Marketing Tools. Wildfire -- Want to run a contest on Facebook? Facebook Forum 2.0

Facebook 28

Facebook Tools Microsite API 28

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. Optimize Your Signup Forms and Popup Boxes.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Microsite. Facebook apps ). Most Importantly.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

DECEMBER 29, 2011

The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. They saw a 25% increase in Facebook Likes - more than 5000 new likes-- in just the first 5 days the poll was live.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Now you are probably asking yourself, where is Facebook?

Social Media 40

Social Media Traffic Tactics Media 40

SnapApp

APRIL 27, 2012

Create a Facebook landing page, coupon/special offer page, or a mobile landing page. Publish to a website, microsite, blog, or social media site. Lead generation. Facebook mobile enabled. Facebook connect lead generation. Free ($0/mo per app). Analytics. Basic ($49/mo per app). Social sharing capabilities.

FAQ 48

FAQ Cost Per Thousand CPM Microsite 48

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. . • Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Contently

MARCH 21, 2017

Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. million unique digital engaged users, a 70 percent reach on Facebook, and a 249 percent increase in Budweiser’s Twitter following.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient. You can also follow Jep on Twitter ( @jepc ).

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Users can build HTML emails, Web pages and multi-page microsites. Other core features are similarly powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Vidyard

JANUARY 4, 2017

We split up the initiative into smaller chunks: the video capture, the video production, and the microsite.” User generated content campaigns tend to do well from a social engagement standpoint, but this one was special. It is outperforming industry and John Deere benchmarks for Facebook CPMs and cost per engagement.”.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

SnapApp

NOVEMBER 10, 2011

Tweets and Facebook Shares now versus total Social Shares before), new events being tracked (e.g., This chart shows how much of the traffic to your app is generated through viral sharing versus through direct channels. Distribution Channel (whether the app is published as a Facebook Page, widget on your website, or microsite/mobile).

Twitter 48

Twitter Analytics Stats Microsite 48

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52